The Modern Hairstylist Podcast
3 Steps to Lose a Good Client with Kristen Lumiere
Episode 3 41 min
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About this episode
As you're developing your business as a hairstylist, you will realize that your guest experience could have a few blindspots.
Kristen and I are diving deep on how to identify those gaps in your guest experience and how we're going to improve on them!
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Transcript: The Modern Hairstylist Podcast with Hunter Donia. © 2022 Hunter Donia LLC. All rights reserved. Republishing or redistribution prohibited without written consent.
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low end. Welcome back to the Modern Hairstylist Podcast. I hope that you are excited because today, I have my good friend, Kristen Lumiere, come on and speak about three easy steps to lose a good client. So, we're gonna be talking about some blind spots that you might have in your guest experience right now that may be losing you target market ideal clients, okay?
We're gonna be diving deep into the dos and the don'ts. We're gonna be spilling all of the tea, and it is so much fun. I cannot wait for you to hear it. Um, just a forewarning, we did have a teensy bit of a little bit of wifi connection issues, um, but I edited them the best I possibly could to make this as enjoyable as it could possibly be for you, my friend.
So, if you hear a little bit of skipping, just know, it's not you, it's me, okay? But it's definitely not unbearable. Definitely still 100% worth listening to this entire episode all the way through, and I hope that you enjoy it. So, let's go.
Let me guess. You are a hustling, bustling hairstylist behind the chair, working so hard to build a beautiful career for yourself, one that gives you time, freedom, and energy to spend with yourself, your family, and your friends. But you feel like you're always working in your business, even when you're not behind the chair. My name's Hunter Donia, and I help you automate your systems and implement really beautiful strategies so you can grow your business without the overwhelm, and this is the Modern Hairstylist Podcast.
I am super excited for today's episode, because I have one of my good friends, and somebody who is just kicking some ass and making a difference in our industry, Miss Kristen Lumiere. Hello, friend. Welcome to the podcast. Hey, Hunter.
And hello, listeners. Hello. I'm so stoked to be here with Hunter. He's an incredible educator, as you guys know, and I'm just extremely excited, and here.
Yes. So, I feel so blessed to be here. Thank you so much for wanting to come on and chat. Um, I know that you and I have worked together a little bit in the past, but also, we have some cool, fun, exciting things coming up together in the future, which I think is so exciting.
And I think that you and I have a lot of similar viewpoints when it comes to how we approach our businesses behind the chair as hairstylists. And, uh, the reason why I wanted you to come on is because you posted this freaking awesome post the other day, "How to Lose a Good Client in Three Easy Steps," which I thought was so amazing, and I kind of wanna dive deep into those three things today. But before we do, please introduce yourself a little bit for us, Kristen. Tell us who you are, what you do, where you're from, and all of the good things for us, please.
Oh, yes, of course. I am Kristen Lumiere. I'm located in Bastrop, Texas, which is only about 30 minutes away from Austin. You may have heard of me in, uh, Beauty Launchpad's 30 Under 30 Colorist.
I was a 30 under 30 colorist at 28, which I'm stoked about. I was so close to 30, but I was really excited. Um, I've also been nominated for BTC One-Shot, I don't even know how many times now, la- I stopped counting after five. And, uh, Modern Salon Top 100 Artist.
I teach stylists how to build a thriving business around their skillsets so they can eliminate stress, and really thrive in their dream life. And for me, my biggest thing is that I've always wanted to teach stylists how to earn six figures while working just three days a week. So, that's kind of, like, my life goal, um, teaching, like, basically every single stylist that I can possibly reach how to achieve those goals and live their dream life, 'cause I'm all about working less and living more than working more and living less, if you feel me. So, that's a little bit- Yeah.
just a little bit about me, a little bit about my business. I am a full-time educator, and it is where I thrive. I love, love, love helping other stylists, helping my peers achieve their goals. Yes.
That is very much where you and I align, where we wanna help hairstylists grow their businesses by working less and gaining more. So, I think that's freaking cool. Let's talk about, 'cause one of those things that we need, right, one of the things that we need to achieve that in the long run, is a great guest experience, right? And it's a, and also a great, um, relationship with our client, a systematized, consistent way that we're showing S, and that's why I loved this post so much, because it is such an important part of what we're doing, right?
So, if you wanna give the breakdown, three easy steps to lose a great client, Ms. Kristen. Let's start with number one. What is the tea for the good people?
Yes. Okay. So, spilling some tea on how to lose a client in three easy steps. That was, it was funny.
When I created this Instagram post, I had no idea it would take off how it did, um, mostly because I normally post hair pictures or reels around hair and, you know, then I have business information within there. But this post was all about business and nothing about hair. Like, there wasn't a hair picture in there. And it really made people think.
So, I love that you're wanting to cover this, because it's not talked about nearly enough, especially for the individual stylist. Now, hair salons may have education around this, but the individual stylist, that's one thing that's just such a big passion for me, is the individual, not, like, a whole group. Like, I love to focus on the one person. And these are all things that I have personally dealt with in the past.
I've done them super successfully, um, and I've also done them really horribly, which we'll go through step one, which is little to no consultation. I have been the type of stylist, and maybe you listening have also been like this too, where, when you first start, you're super passionate and you're, like, really into it, you're getting to know your clients, your consultation's on point, and then there's just...... something that happens along the way, complacency starts to set in, and patients get a little bit shorter, and a little bit shorter until there's just kind of nothing left, especially with your return clients. So step one is little to no consultation.
And consultations, what they are is it's an opportunity for you to understand issues, diagnose problems, and offer solutions. That's exactly what the consultation is. And if you don't have the consultation, then you're not able to actually use all of those incredible tools that are offered during that time with your client. This is the only time in your entire appointment where you're going to be able to focus on those actual issues that that client is having and create solutions that is going to solve those problems.
Throughout the rest of the appointment, like let's be honest, we're not talking about hair, we're talking about all the tea that's happened since that client has been in your chair. We're talking about, like, that nitty-gritty, like, you know, they don't say to anyone else, you're privy to all of that pro- those private thoughts because they know, like, she's not gonna go and tell or they're not gonna go and tell, like, whoever ‘cause they don't know. So we are like that absorption of that drama in their life, and it can be, like, incredible and awesome to have that tea. It can also be just a little bit, like heavy sometimes, but it's the truth.
We, we don't talk about hair and retail and all that. That's not what they wanna talk about. They're coming to vent, they're coming to relax, they're coming to enjoy their experience with you. So it's safe to say that the consultation is your only time, other than the checkout, for you to really go in and actually, like, offer those solutions.
Now, consultations need to also be viewed as an opportunity for you to improve your guest experience or your client experience, however you prefer to refer to your clients. I've referred to them as guests, I've referred to them as clients, so it just totally depends on how you feel you would like to refer to them. Now, when you offer those better experiences, your in- your guest experience is going to improve, and that is the goal of the consultation, to be able to level up your experience for your clients, and rushing the consultation is the first step towards complacency, and when you're complacent, you lose clients. Yes.
I love everything that you said, and it is so true that, like, the first time we have our client come in, you know, we have this super thorough consultation with them, and we dive deep, and we get nitty-gritty, and we pull all the info out of them, and we show them that we really care, and we talk about the game plan, and we just go all in. And that makes a really great first experience. And then your client comes back for your second experience because the first one was so good, and then they don't get the same thing, and then they come back again and they get even less, and then less, and then less because we get so complaincit- complacent in our consultations and we feel like, "Oh, we know this person enough by now. They like their hair, they're feeling good, we don't need to sit down and check in and really do, like, a deep dive into how they're feeling and what we're gonna do today."
And th- that's completely true, and when I was in beauty school, I was actually... One of my teachers, and she was, like, my favorite teacher, and that's saying a lot because I know beauty school is not really, like, the place where, eh, I don't wanna say that every beauty school has, like, horrible teachers. That's not the case at all. Like, every beauty school has great teachers because first of all, teaching starting out students is very difficult.
But I will say my beauty school experience with my teachers wasn't extremely great, but I did have an incredible experience with one teacher, and she was talking to me one day and she was talking to the class and she went over this story, and there was a guy who went to this barber, and when he first went to this barber, he got, like, a hot towel wrap, he had his hair washed, he had this great experience, there was a consultation. He left, he tipped the guy, he rebooked, he came back in. The next time, he got all of the things except he didn't get the hot towel wrap, and then he tipped, rebooked, everything. Well, the time after that, he didn't have a consultation, didn't have a hot towel wrap, and didn't get a shampoo, and instead of rebooking, he decided not to go back.
And that story has stuck with me for such a long time because he still had a great experience, he liked the barber that he was with, but every single time that he went in, something changed, not a positive way but not a negative way at the same time. He still went, he liked the barber, but there was no consistency. And when it comes to consultations and the guest experience, consistency is the best thing that you can offer. Every single person who comes and sits in your chair, it should be like it's their first time every single time, and that doesn't matter if you have history with that person.
Like, maybe they have seen you for the last three years, you know, like, their personal life inside and out, and you feel like they're more of a friend. Well, the thing is, is that every single time that they come in, you should still be having a 15-minute consultation. You should still be diagnosing any issues that they're having, offering solutions, and leveling up that guest experience, and that is how you maintain long-term relationships with your clients. Yes.
And I think that we forget that we are selling a service, right? I think that we forget about, like, the financial transaction and the investment that the client is actually making, right? Because yes, they stick around for the relationships, and yes, like, 80% of the appointment is all about the relationship and, um, you know, like, that, that, uh, trust and all of those things, but the tea is, is they're spending money with you.And when times get tough for them or income changes or your prices go up, right?
'Cause if we wanna keep on raising our prices, what is going to make it so that client isn't looking at the next shiny object- object or the next, uh, beautiful picture or profile on Instagram? And what is gonna make it irresistible for them to come back and see you and stay with you throughout those changes and those things, right? And one of the biggest factors, the fundamental factors for your client not leaving you, will be the consistency, as we've been talking about, right? So for me personally, where I live, I have a Starbucks and a Dunkin' for coffee and, uh, like, you know, Dun- uh, donuts and pastry, whatever, and I will always go to Starbucks.
Here's why. With Dunkin', yes, the price is lower. Dunkin' is cheaper, right? Which is fantastic and great.
But I will pay more at Starbucks because Starbucks consistently gets my drink right. And whenever I go to Dunkin', I could ask for the same drink three times and they will be- make it different three times, right? And Starbucks, not only do they give me a consistent product, but they give me a consistent quality of service. They are always hav- they always have a smile, they're always doing something fun or cool or new, and they're making me feel special, and they do that consistently.
So me, as a consumer, I am willing to pay more for Starbucks because of the consistent experience and quality. There's probably no difference in the coffee or the syrup that they're using. It's just the consistency of what they're actually providing me with the service, and to me, I wanna have a consistent, predictable, um, uh, return of my investment of whatever I'm paying per- Absolutely. 100%.
But one of the things I love about Starbucks is that they always spell your name wrong, and I'm almost certain they do it on purpose because my name's Kristen, but they spelt my name one time like I was a country in the Middle East. It was incredible. I was so... I loved it so much.
It was like Kris-sis-tan or something. I was like, "Wha-" I was like, "I didn't e- I didn't even know how you could get that out of Kristen, but I'm here for it." That is so funny. That's like one of my biggest things with being an educator and teaching just in general.
I am always so nervous with, like, name pronunciations. Like when you're teaching online, like a lot of the times you only have like the- the- the spelling of the name to work with if you're reading it off of a screen when you're teaching. Name and pronunciation gives me so much anxiety, so kudos to all the baristas out there trying their best to spell everybody's name right because bless. Bless and believe that.
I do not even know how to spell words in the first place, let alone everybody's beautiful, unique names. So anyways, Kristen, bring us into the next reason why a client might leave you or what the next step is to lose a good client. All right. Number two is the same old same old, and if you are a new stylist, then this maybe hasn't happened to you yet, but if you're a seasoned stylist, then you know what I'm talking about.
If you have ever mixed up color before your client went there, not even waited for the highlights to process and you've already mixed up your toner, then these are telltale signs that you're going down the wrong road. This is the same old same old. And if you aren't staying on top of new trends, you're not offering clients new looks or experiences, their eyes are going to wander. We have so many things that are distracting us, right?
We have social media, we have reels. They are literally getting pings to their brain sensation a million times a day, and they're seeing new things and looking and they're seeing new stylists coming in front of them. And if you're not offering new experiences or new trends, diff- something different, especially if your clientele is 45 or younger, their eye is going to wander and they're gonna start thinking that the gr- in the other stylist's chair, even if it may not be. But that's because you're not offering them something new, something different, something fun.
And that is where your next step to complacency is going. You're stepping closer to that complacency wagon, and we do not wanna check there. We do not wanna check in to hotel complacency. That's not where we're headed.
Especially if you want to build those long-term relationships with your clients, the same old same old is not gonna work it. And if you've ever thought, "Well, this is the best, you know, color that I could have done on them, so I'm gonna keep it the same," I'm gonna tell you, as a colorist, color never takes the same every single time. Toner never takes the same every single time. There's always a better formulation out there, and it takes- it takes time in understanding that but also knowing, "Okay, my client likes warmth.
I normally stick with neutrals. I'm gonna try a little bit of gold this time knowing that I can neutralize it the next time if they don't like it, and I'm going to see what their experience is with this." It's important for us to push those boundaries because we need to continue to level up the experience and the service for the client, and it's not gonna happen by doing the same old same old So I talk about guest experience a lot, and, um, I think that when we talk about having a consistent client experience but also changing things up a lot, I think people get confused, right? And so if your question, if you're listening to this right now and you're like, "Okay.
Well, you're telling us to stay consistent, but you're also telling us to change things," what needs to stay consistent is the quality of your service, is the standard that you set from the very beginning, right? So your standard that you're going to set for yourself is that you are going to consistently check in with them, have a thorough consultation, and consistently ch- uh, suggest changes/cons- uh, consistently add new things that are fresh, right? So like, if you're gonna like, you know, change things up, if you're gonna offer, um, education to your clients, if you're gonna offer retail recommendations, whatever it may be, right?... Then you are gonna wanna make sure that you do that consistently, and that's the difference.
It's not that you are, uh, you know, never offering something different or that you're offering something different and changing your experience every single time. It's that you're cr- you're creating a beautiful marriage between consistency and high-quality service and offering something new and fresh. Now, Kristen, what I wanna ask you is if there's a listener out there and they're like, "Okay, how can I actually, like, go about offering something fresh and new to my client," do you have any suggestions as to what that actually looks like? Well, when you're offering...
This is a great... First of all, that's an incredible, like, question, because I understand that struggle bus of not understanding how to offer something new to a client who has consistently just wanted the same thing. And this was kind of something I had to figure out when I was transitioning my foil highlights, my clients who would come in for the same partial, you know, the same this, the same that, to balayage, because there was a point where I was just, you know, a colorist that did, you know, basic partial foil touch-ups with color in between. And then something shifted and I wanted to be different, and I wanted to kind of pioneer something, and that's when balayage really became a really big thing for me.
And I started to transition away from offering balayage, but I still wanted to keep the exact same clients if I could. So, how I transitioned them was I let them know that, "Hey, I would like to try something different today. These are some pictures of what the results are. I think it would be incredible for your skin tone.
It would really help bring out your eye color. And at the same time, it's going to be a lot less maintenance for you. You'll be able to spread out your appointments from being every six weeks to every 12 weeks." So, these are all the positive things, and I think the biggest thing is that you've gotta focus on what the positive is that's going to come from this.
And let them know, too, like, I would let them know, "Hey, if this doesn't work, don't so easy to track to the way that we were doing things." So, what I did was I would offer them positives and say, "Hey, this is going to look great on you based on your skin tone, your eye color. It's going to bring things out. It's going to be less maintenance, so it's going to save you time in my chair, and at the same time, you're gonna get better results."
And then I would always let them know that "If you need to change it, we can. It's simple, it's easy, I would love to be able to do this for you." And 99.9% of the time, every single person who sat in my chair was like, "Let's do it."
Like, "That sounds fun." And I think we have something inside us that is fear... We have a fear inside us that says, like, "What if they tell us no?" And- Right.
that's... that makes us feel some type of way. We feel anxious at the thought of, you know, offering something that we could then receive a no to and be shut down. But I want to remind you that it's not going to kill you if someone says no.
But if someone says yes, then you're able to do something new, you're able to bring something fun and different to that client, and you're going to build their trust and also offer them something different. And I will say that 90% of my clients that I would transition over, they loved what I did more than what I was previously. And I just wanna stress something, that it doesn't have to be something drastic every single time. It can be something simple every single time.
When it comes to your appointment and your consistency, the way that I think about it is you wanna create a structure, but have space in between to be flexible. So, where are some of the things that people are... that are most necessary in the appointment? What are those?
The consultation, the scalp massage, and the checkout, right? So, those are the most important things to me when it comes to an appointment. Now, of course, doing color or if you are a another... you offer other services, those things are absolutely important too, but that's the flexibility point.
That's where you can be flexible with what you offer them and change those things, but we know that the consultation, we need to have a structure for that consultation. We need to be able to go diagnose the problems, offer the solutions, and have a period of time where you're able to focus on that. Then, of course, we have that in between, the relaxation where we're doing a scalp massage. We're offering that more luxurious experience.
And then we have the checkout, which is where we close everything out at the end of the appointment. Now, everything in there can be flexible in between. So, if you want to offer them, instead of doing, like, a toner, you wanna offer them a root shadow, and highlights look great, so you don't wanna offer them toner, then do that. That's where the flexibility comes in, and that's where the artistic creativity comes in.
But you still need that structure to that consultation, that base outline to be able to offer consistency. Now, consistency doesn't mean that you're just offering the same highlights every single time, getting the same exact results. This is a different type of consistency. This is an experience consistency.
Yes. Um, I love everything that you just said. You dropped so many gems, but the one thing I'm really holding on to is, you w- were talking about how we are so scared of somebody saying no. We're so scared of hearing no, right?
We're so scared of offering up the change, offering whatever else, and them telling us no. W- we are... Our brains are wired to be so afraid of rejection.But the thing is, though, if you let that fear or, you know, that rejection of uncomfortability creep in and stop you from offering the change, offering the product, offering the solution, whatever it may be, then you'll be doing yourself and your client a major disservice, right?
And, um, I think that that is not cool 'cause we want to be next-level hairstylists. We care about the impact that we're making in our communities, and we are denying ourselves added income, um, better retention, and a beautiful long career with beautiful clients who will, you know, scream your name from the top of rooftops because you are setting yourself apart. Because what sets you apart as a hairstylist from the box color in the freaking drugstore and the drugstore products and the at-home color kits that are sold online is that you are a human being, you are an expert, and you have solutions and different creative ideas to offer to your clients. So sometimes you just have to feel the fear and do it anyway because that's what is going to move the needle forward for you and really create that next-level exceptional experience for your clients.
And I think that the fear of no is absolutely relevant for our third and final step of how to lose a good client, right? So let's get into it. Oh, yeah, right into number three, and this is, number three is where we f- have that caveman instinct, and we think that when we say something, the, you know, saber-toothed tiger is gonna jump out and chase us, and we're gonna die. That's the anx- that's the anxiety level that we jump on with number three.
So step three is never offering retail. Whoo, that sounds really scary, talking about retail and trying to sell something. Well, I think about retail as something completely different than trying to sell someone a product. That's not how I think about it, and when my mindset changed from thinking about selling someone something versus offering them a solution to a problem that they have, my retail sales went from being around, like, 10% to 35, 40% of what my actual service sales were, which is astronomical, um, because typically, if you've ever been in a salon situation, if you've ever worked as an employee stylist or if you've ever had, like, any kind of salon education, then you'll know that the statistic that people or that business owners want, your service-to-retail ratio is 20%.
Well, I doubled that when I thought of instead of selling someone something, offering them a solution to a problem. And this is what changed for me. 60% of the results come from what you actually do to their hair, but when they go home, that's the 40% that's going to maintain those results, and if that 40% is crap, if their routine is horrible, then that 60% doesn't matter. It's going to be null and void.
Their hair is only going to retain 20% of those results that you've given them behind the chair, and we all know that we want it to be 100% because the person who leaves your chair is literally a walking business card for you. And, pfft, I don't use business cards anymore, like - Mm-hmm. but it's the, it's true. And I've had it before where someone stopped a client in the grocery store, asked them where they get their hair done, and then that person comes and sees me.
And first of all, that is, like, my favorite type of referral, I will say. That is my favorite type, is when someone randomly stops one of my client, is like, "Your hair is incredible, and who does it?" And then that person comes to me. So that is something that's really important to just, if you retain something, that is the piece that you need to retain, is that the results that they have actually is what they need to maintain at home at the same time.
And if you aren't offering retail that will help re- maintain those results, you're missing out on leveling up that experience. A lot of people think the experience is only when someone enters into your space and then leaves. That's when the experience finishes, but it's not the case. The experience needs to continue once they leave your chair and before they actually come in.
It's a continuous experience throughout the lifetime of that relationship. If that relationship is three years, you want that experience to continue. You want to be able to maintain that experience with them, offer them the things that they need to maintain those results that they're getting, and at the same time, still show up for them in that period of time where they're not with you. And that doesn't necessarily mean that you're going to be emailing them or texting them or having, like, full-blown conversations, but it's you're posting on social media.
You're sending an e-blast to your email list every week, you know, saying all of these things, or offering certain solutions to a problem that's maybe sat in your chair. There's so many other things that you need to do for that experience to be maintained, and that is where you're going to actually facilitate much longer-term relationships. And when it comes to retail, when a client actually purchases retail from you, it means that you've actually built up an extremely high level of their trust. They trust you enough to listen to what you've said.
They've never tried it before, but they trust you to actually try it and get the results from it, because you're saying, "Hey, I guarantee that these results are going to happen for you," and because you've already gained a certain amount of their trust during the appointments and maybe even after the appointment, maybe before the appointment, too, they're going to say, "Okay, I trust Kristen," or, "I trust whoever to offer me this, and I'm going to use it." And that's where...... the tr- the r-r-retail equals retention thing comes in. I don't know if you've ever heard that, but it is kind of a staple in our industry.
It's said a lot by a lot of educators, a lot of salon owners, and a lot of salon education teams. It is very widely used, and it's because when someone purchases new, it means that they ............................ in and you've earned their trust. And when you've earned their trust, the client is not likely to leave.
They're going to stay with you because they trust you. And building trust takes time and it takes work. And the thought from the client's perspective of going to a new stylist that they don't trust is daunting. I don't know if you've ever had a client sit in your chair where they're like, "It's so hard for me to find a stylist.
I have had the worst luck and I'm just so, like, stressed out about it." It's because it's true. When you build trust with a stylist, it's n-... it's hard to leave.
And typically, the only reasons that clients leave is because they're moving or because something happened with their work situation or something like that, something that's out of their control. They're not leaving because they want to, they're leaving because they have to. And if a client doesn't trust you, it's going to be a short-term relationship. And I don't know about you, but I'm in it for the long game.
Like, I'm actually in it to have a relationship with someone, because starting over from square one, think about it, if you literally just went on first dates for the rest of your life, um, would you even have hair at the end of it? Like, let's be honest. I'm not trying to go on- Yeah. a million first dates for the rest of my life.
I'm trying to actually, like, find that one person... Now, hey, if you're, like, that person and you're like, "I'm down to go on a million first dates, like, I thrive on that," then more power to you. Like, snaps, that's incredible. But for me, I'm more of the less, the less stress the pos-...
as possible would be great. I don't have a ton of hair and I definitely don't wanna lose it, so that's really important to me, is creating long-term relationships. Okay. So, you have no idea how intensely passionate I am about retail.
And we could have three more freaking episodes of just you and I talking about retail if we really wanted to, so we'll have to do this again sometime soon. But, um, I love everything that you said, and the tea is, with retail, it's just so powerful for so many different reasons. And when you go out of your comfort zone, when you push yourself through the uncomfortability, what you're really doing is, is you're showing your client that number one, you are the authority of your craft, right? You have this product line that you stand behind, that you believe in, that allows you to get the re- beautiful results that is on your client's head right now, and that you are knowledgeable enough to know the ins and outs of all of them, how they work, how your client can use them to get the results that they're looking for.
And that is really important in building that trust, like you were talking about, right? And it also shows your client that you care enough to take time to educate yourself and stay on top of the trends and the education and all the new things that happen in this industry, in this world, and that you care enough to take the time to actually show them how to, how to use those tools and apply them to their own hair, um, educate them on why this tool is important for their regimen and why it's a good solution for what their pain points are right now. Now, if you're listening to this and, you know, this feels really overwhelming for you, like these three fundamentals, if this, if these three things maybe aren't the things that you have been doing in your behind-the-chair business right now, trust me, friend, I understand. It can be really overwhelming to think about, you know, implementing all these things and working through the uncomfortability and the fear.
I totally get that. But if you wanna create a beautiful living for yourself, because it's completely possible, you wanna make six figures, you wanna have more time and freedom and energy when you're not working behind the chair, it's gonna take a little bit of uncomfortability. It's gonna take working through the overwhelm, and it's gonna take using mentors such as myself and Kristen and education and community and support to keep you motivated, to fuel you with passion to get through implementing all of these fundamentals in a systematized and effective, beautiful way, right? And so, don't be afraid to ask for help.
If you're feeling overwhelmed and if you're like, "OMG, I need to get this shit done in my business," then make sure to go to my Instagram after this. Go to Kristen's Instagram after this, because we have resources available for you to make this stuff possible and to make it as easy as possible. That's my goal here for you on this podcast, right? And that's why I'm so excited to have Kristen on here and to share, um, uh, her with the listeners, because she's just freaking amazing.
If people wanna come find you, if people want to, uh, dive into all that you have to offer, um, where can they find you? What is the tea? What is the vibe? Oh, yes.
Um, well, there's so much. Uh, just to be really easy, you can find me on Instagram @kristen, K-R-I-S-T-E-N, .-, as in a period, not the actual word dot, lumiere, L-U-M-I-E-R-E. Like I said, I'm a business educator.
I have technical education called the Lumiere Lab, where I teach a lot of lived-in looks. I also have business education. Uh, my big program is called Revive, and that is going to be your ground to growth for independent stylists. It goes over scaling your business.
And one of the things that, um, you know, kind of set me apart, uh, especially in the-... very beginning of my career, is that I was able to become a six-figure stylist working just three days a week. My husband was able to stay h- care our two kids. He was a stay-at-home dad, which, uh, is not super common, which is hilarious 'cause you always have typically, and this is where I love changing that statistic.
I'm the one who actually h- I'm the career woman, right? And my husband, you know, stays at home with our kids. We changed that stereotype, and it's funny because, like, he wants to go and do stuff with the kids, and there's just a whole bunch of moms out, and he's like, the only dad, and it's, he feels so awkward, but I'm like, "We're about to change that, okay? We're gonna have more dads out.
Like, that's gonna happen." Um, so you can actually find me on my Instagram. You can click the link in my bio. You can check out all the stuff I have.
I have things for helping figuring out your prices and all different kinds of stuff. There's a lot of great stuff out there. So, click the link in my bio on Instagram. You'll take, it'll take you to my website.
You'll be able to get notifications if you sign up for my email list of all the incredible upcoming things. But before I leave you, I just want to say that complacency and fear kills relationships. And if you just push yourself to doing these things that are uncomfortable, the more you do them, the less uncomfortable you're going to be. It's really similar to going to the gym.
Like, if you haven't, like, I haven't gone to the gym in a hot minute, and if I go tomorrow, I'm going to be sore as all heck. It's going to suck the next day, but every single day that I go in after that, if I'm consistent, is going to get easier and easier and easier. I'm going to get stronger. I'm going to feel healthier.
I'm going to get all of these rewards. But the beginning, it sucks. It is absolutely true. But the longer you go and the more consistent you are, it's going to be better.
The try-hard never stops. You have to actually try hard to be a six-plus-figure stylist, because the statistic in our industry is that hairstylists only make $26,000 a year. Like, I don't know about you, but I'm not trying to make just $26,000 a year. Like, no, thank you.
So, if you actually want to earn an incredible income, if you want your significant other to be a stay-at-home, you know, th- the stay-at-home body, or even if you don't necessarily want that, but you wanna make a great income for yourself and you want to achieve things in your career, you actually have to try hard to do it, and it's a constant try-hard. It's constant every single day. And even if you feel like you're burning out, it's still trying hard to figure out how to get out of that burnout. So, I just wanna leave you with that.
That's that. That's it there. I love it. Thank you so much for sharing this space with us today, Kristen.
I really, really do appreciate it. Everything you had to share was absolutely beautiful, and it's always so great to get to chat with you, hang out with you, see your beautiful face. Um, I hope that we get to do it sometime soon, and I hope that you have a blessed rest of your day. And for you listening, if you liked this episode with Kristen, then what I want you to do is I want you to actually go to whatever platform that you're listening to this episode on, right?
And I want you to leave a testimonial about one thing that you took away from this episode, just one little nugget, so that way, you can retain it in your brain as well as possible, okay? And then you can declare to the world, uh, that you are going to retain that piece of information and take action on it. Um, find us on the Instagrams, and, uh, yeah, so much love. Yes, thank you so much for having me here.
It was an incredible opportunity. And yeah, thank y'all, thank y'all for listening. It was so fun. Yes, peace out, girl scout.
Bye-bye. Bye, baby.
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