Dealing with Burnout and the Fear & Guilt of Raising Prices

Hey, friend. Welcome back to The Modern Hair Stylist podcast. You are in for a very special one today, especially if you have ever been a little bit nervous about increasing your prices. Or maybe you've been in this industry for a long time and you've had clients that you've been doing for 10, 20 years even, and you are so terrified or feel a little bit guilty about them possibly leaving you because of you increasing your prices or changing the structure of your business, maybe not working evenings and weekends anymore, or maybe implementing more technology into your business, and those being a required standard for how you do business moving forward.

Maybe you feel like a little bit burnt out of your business right now. Although everything's pretty okay and you've already put in a lot of work thus far, maybe the business feels a little bit lackluster for you. Um, all of these things are things that I cover and then some in today's podcast episode, which is gonna be a sneak peek into a private one-to-one coaching call with me and one of my Modern Stylist Movement members. Now, I only do one-to-one calls at this time with my Modern Stylist Movement members, which is our alumni-only program, a pre-visit pathway at this time.

And Steph is one of our very beloved members of MSM, and she came to me with a little bit of fear and guilt around raising her prices and a little bit of burnout in the business, and she said that this coaching call was super transformative for her. So, I thought that it would be a great idea to share it with the world, with you guys who listen to The Modern Hair Stylist podcast, because I believe that there's a lot of people out there who share similarities as far as the struggles that Steph was going through, and if this was helpful for her then I assume that it may be helpful for you. So, if you are ready to get into it, my friends, then let's go. I've been doing price increases for...

Steadily since 20... wait, so thr- like, in the last three years, right? Mm-hmm. And...

You talked to me about this before, right? Yeah. My, for my- Okay. last one, and that was just to get me, like, balanced.

Right? Mm-hmm. Now my prices are finally balanced. It took me three years of doing that.

Thank God. Why is this so blurry and weird? Um... It's okay.

I'm like, I'm like looking at what's in front of me. You're fine. Okay. Plus I look better blurred a little.

Stop, you're beautiful. So, so I'm finally balanced after, you know, 20 years of being, you know, schoo- schooled by old school hairdressers. Uh-huh. And leaving and doing it on my own.

Even in those three years, even with some years two to three increases, I kept them small, 5% to 10%, you know, a year, I still am entirely burnt out. It's nice, 'cause I was able to squash my schedule into three days. I love my schedule. Um, but I'm booked out seven weeks.

I have a waiting list of about 20 people. I get, for some reason, I love in new cre- client requests every month. Like... Mm-hmm.

Love. That's my magic number. Yeah. So, it's time for me to shed some, and of course, you know, clients by a price increase, which I know, but that's also the thing I fear most.

Okay. So, you... So you're saying that you've been slowly bal- like, working up to being balanced. So you're balanced with your prices right now?

Mm-hmm. What does that look like? Like, like, with every single one of your clients across the board, like, what... And like, when you say, like, we kind of, like, inched our way up, like, like, what, like, did you do like one solid, like, one announcement, one-day price increase?

Or was this, like, like, a gra- like a gradual thing throughout the last couple months? Um, I haven't done any since September, was the last one that I did. That was- Okay, and that... That was a 10% one.

And that was like a... Yeah. Okay. And, and it was like, "Hey, everybody, 10% up, and you're gonna pay that in part, right?

Right. And then when I- Okay. They still had one service that needed to be, um, tweaked to get it so that it was even, like, hourly across the board, right? So it's basically...

and session pricing. Mm-hmm. But it's hourly. Okay.

People don't know it. So, um- All right. that price increase was in the spring, and it was just for a small... uh, you know, people that are getting, like, their highlights and balayages redone, right?

Like, and retouches. Okay. So, that got me- Okay. on board so I'm hourly even for every service.

Okay. What do you... And you said you're burnt out, right? Short cost.

Like, what does that mean? I mean, yeah, short cost. Yeah. But what does that mean for you?

Like, where do you- Like, it means I poked around on Indeed to see, like, what's out instead of hairdressing. Mm-hmm. But, like, I, I love doing hair. Mm-hmm.

I, I just... I don't know. I don't know what it is right now. I don't know if it's, like, a temporary thing.

I'm just trying to, like, lean into a little more hair education right now to get re-inspired. Um, I know that there's not going to be anything that I can think of to do that gives me what hair gives me, right? Right. Like, I get my social peace, I get my flexibility, I, um- You get three days a week.

Yeah, I have a disabled teenager. I support my entire home on three days a week. Yes. Myself.

And so, that's what I was just gonna say. It's like, no matter what you... what job you are working, no matter what hobby you have, there... Like, you have to think, like, about how it's very possible that you would feel the exact same way, if not worse, doing anything else, right?

Right. So, just putting that in perspective, I think, is sometimes important. Yeah. It's- And like, it's like- Yeah.

As human beings, we live in the society that we live in nowadays, like, we just are operating on such a...... crazy level, psychologically, with like the stimuli that we're exposed to every single day, with being connected digitally with our phones, and then just like the culture of our work pace and everything like that, and how the world is so scary. Like us as human beings aren't necessarily meant to be living the life that we're living today, from a primal standpoint. And therefore, like your job is never ever going to be something that is perfect and that feels great all the time.

Ever. Right. Like I can't go like garden all day in a, a witch's hat and- Right? Like I can't, like if I- Right.

If there was a job, I would do it. But it is not like that. Well, so this brings me to, and this is why I asked ... And, and you know, I just, I think that's important to put into perspective at the beginning of this conversation.

Mm-hmm. Now, the reason I ask, like what does burnout mean for you is because I wanna make sure that like shedding clients and like possibly making more money with a price increase is actually the solution, right? Like, 'cause we can, we can enact on a solution but it may not actually solve like the root problem. You know what I mean?

Right. Um, and I wanna make sure that we take action in alignment with what you deserve and how your business is going. But also if you're seeing or feeling some sort of constraint, and there are certain things that are happening that we should address specifically. And I wanna make sure that we are clear on what that is so that way we take this, the right action.

Yeah. Because sometimes it just about a price increase. Sometimes, because I know that you have PVP set up pretty well, like and pretty like, greatly I believe. Oh yeah, yep.

Um, so it's like sometimes it's maybe even about like how, like the operations of things and like the structure of things. Like, like are you doing services that you don't like right now that you could probably stop getting, that you could, should stop getting? No, I did, I am, I am niched down hard. I got, I am color-only clients.

Um, I- Okay. I am very specific, you know, I do like great blending and believable hair color, right, like natural blended hair color. Like- So you're enjoying the service as much as you can. as hard as I could, yeah.

Okay. And then, um, and then do you like, if you ... So like the goal, like the goal of the price increase is to shed people. Yeah.

So you shed p- Yes, I'm starting to get, you know, pushback because I'm booked out seven weeks. Mm-hmm. And wait list is crazy. And, you know, there's all, all of that is- Do you find the communication to be overwhelming you too because of all of that?

No. I've got ... Are you kidding me? I've been doing your program since you started it.

It's amazing. And I've even shed off- That makes me happy. some of those extra things. You know, I don't do the day of form anymore.

Mm-hmm. Um, that got to be a little bit too much for me, so I backed it down and I address a lot of things in my like newsletters or email marketing stuff. Mm-hmm. So that just worked better for me.

But other than that, no, I mean, Gloss does an automated we- wait list for me now. Like I've got- Okay. my, my newsletters. I've got, you know, I'm really ...

I support my clients with a Facebook page and the newsletter. But it's not too much. I've pared down what, what was too much, I feel like. Okay.

All right. So then, so then, right, we're terrified of price increases. Always. And I, so I have always done them teensy-weensy little baby steps which has- Yeah.

never resulted in what I needed it to result in. Okay. Um- I also don't want to take on a ton of new clients, 'cause then- Right. another kind of burnout, right?

Yeah. 100% yes. Um, I, I wouldn't recommend right now, I wouldn't recommend a drastic price increase. That would do too much damage.

Mm-hmm. Um, I just wouldn't. Um, let me ... What was like ...

So you said 10%. Could you give me numbers? Like could you tell me like what was your most popular service price before and after your price increase in September? Um, well the ...

So what was it before if I raised them 10% and now they're 60? I never would ever remember. I, I'm never able to- I can't do the math. remember my old prices.

Yeah. I can't do the math. So nothing went up by more than, you know, like $20.00.

Well, the reason I, I ... What I want is like, okay, so like what's the price of it now? Um, so the most popular ... Everything's based around $68 an hour.

So the most- Okay. popular, the one I want a ton of, 'cause I like, I love great coverage and cuts, great coverage and cuts, with some balayages thrown in there. Like I'll do that all day. Okay.

But, so that is like 137 for a two-hour time slot. Okay. And I can assume maybe it was like, uh, like what, like 120 before? Yeah, like 120, yeah.

Okay. Around that range, yeah. Okay, cool. Yeah.

So that price increase is not gonna ever make you lose clients for sure. Right. And that's why I did it that way 'cause it was nice and safe and it made me more money. And safe, yeah.

And how did you announce the price increase? Uh, last time, because it was such a small group, 'cause I was just balancing the prices, the one in the spring was in the newsletter. Had nobody badder than eyelash. The one we, last fall I did in a video.

Okay. Yeah, I did a- Um. Canva video. Nice.

Um, okay. Uh, have you seen my like current strategy for a price increase? Um, maybe. Like where, like where it's like you announce the price increase four weeks prior to the price increase going into effect.

Um, right. I think I usually do that. Okay. And then it's such a pain because that, because I'm with Gloss, and they've got things that I, I love, but I, they don't ...

If you increase the prices on Gloss, it just increases everybody's. Universally. Everybody's on it. Yeah.

Which ...Which is a pain in the ass, but it can be done. You know, you just have to, you just have to manually ... Yeah, it can be done, right.

It's just for four weeks. Um, but, uh, okay good. And then my next suggestion for you is gonna be like just if, even if you've already seen it before, like before you go through your price increase situation, I recommend going through my master class, Pricing Fundamentals, because I really do talk a lot about like the fear around price increases. And I like give like a lot more like logical, you know, insights behind them all, uh, and particularly a- around like the announcement of it, the hard conversations around it, the awkwardness, et cetera, et cetera.

Uh-huh. So, I just would recommend checking out that master class- Yeah. when you feel like you're ready to do it. Yeah.

Now, let's talk about, let's talk about how much the price increase is gonna be. So, so you're, you said like your main most popular service is like two hours and that's one- Wow. one, what is it? What is it?

Uh, 132? 137. And, and well, that's, that's, I have like two most popular, right, and that is 137. And then the second more popular is, isn't it funny?

I don't even know my prices because 'cause I don't even look at the stuff, like checking out. Yeah. It's all- Right. done for me.

One, 206 is the other one that's super popular. But everything is like 68 something per hour. Nice. Okay, and so then we would wanna be raising by the hour.

Um, so what would the math be for if we raised up to $80 an hour for both of those services? I mean, that is just like a t- like a, like a tw- So, it would go from 137 to 160. Yeah, it's like a $24 price increase on both of them, right? Uh, it would be more for the other ones because it's ho- Oh, yeah.

Right. Yeah. It'd be like 36 pri- Yeah. It'd be like $36 plus.

Yep. And how do you feel about that? You know, I feel a lot of ways, like I feel like I deserve it, right? I feel like I deserve it, but I al- also feel, you know, those voices in my head, that, "You shouldn't do it.

People are gonna be mad at you." And it's the letting down of the people that is the hardest thing for me, right? Okay. People that have been with me for 20 years, that I know it just, it may fit them, it may not.

Yeah. But, and that's up to them, and I need to be okay with that. And I've done this before, right, when I let all of my haircut clients go. Yeah, yeah.

I was on the phone with my mom. Which is arguably harder. Yeah. I was on the phone with my mommy.

And I was like... when I hit that button to send, right? Yeah. I mean, that's arguably a lot harder because it's like you're just letting those people go straight up.

Like, you're not even giving them the option to stay with you, you know? And so, like, if you can go through that, then I think you can go through this, where it's like, like, "Um, so I've given you the option to come to me. You just have to pay me what I'm worth," you know? Right.

Like, "This is, like, what my business deserves. This is what my business needs. And I have other people who find me to be this worth it and prioritize in their budget. And if that's not your case, like, totally cool.

Like, love you so much, still want you to be well taken care of, but that you're, this is not the space for you anymore, and that's okay." Right. You know? It's difficult when you're that deep into it, and you've been doing clients for so long, and like particularly when we start out like 25 years ago when, you know, there's, when we didn't really, when we weren't as aware of boundaries and the separation of- And it didn't look like this at all.

business and personal. Like- No, not at all. It didn't, it didn't have the social media stuff. It didn't have- Right.

like all the things that I also have to do on the outside. Totally. Which I've even like reeled that in, too. Like, I post like once a week, and I'm still getting a ton of people from that, so.

One hundred... Well, and also, that is now a part of your responsibilities that you should be getting paid for. So, that also justifies the reason why you should be having a price increase. But, like, I know it's very difficult when you're this deep into these relationships that you've built without having the mindset of the boundaries and the separation between you and your business from the very beginning.

Like, it's fucking hard. Mm-hmm. Like, very hard. Particularly when you really like these people, and, like, they're actually really cool, and you love getting to know them, et cetera, et cetera.

But, at the end of the day, you are a deserving human being of all of, all of the fruits of your labor that you've created and worked so hard for. And, like, you on paper deserve it. And it's not fair to yourself, to your family, to your teenager, to your future and even your current clients for you to not do this just because you love them. And it's like, if they actually appreciated you, and even if this was not the right fit for them, and they could not see you anymore, if they actually appreciated you, like on a real human level, the same way that you're showing them empathy, then they would be understanding, and then they will take this with, with grace.

Right. And some- Mm-hmm. And, and a lot of them will. You know, some of them won't, and I know who they are.

You know, and some of them will. And, like, it just, it's just a business, dude. Like, you are completely separate from the business. Like, when we announce this price increase, it's not you, Stephanie, announcing the price increase.

It is your business announcing the price increase. The business' prices are increasing, not your prices. Yeah, I need to write that down because, like, when I look at it like that, immediately, like, the anxiety leaves my body. Right.

You know? Like, that, your business is a living, breathing entity of its own. Like, you are, you have a whole company. And that is the decision that you're making it for, and it's the business.

And so everything that happens within the business is a reflection of the business, and has nothing to do with who you are as a human being. Mm-hmm.Period. I would not be able to have a- I would not be able to emotionally withstand the everyday of my business, that's how was feeling, like, if I had, like, so much of my personal worth and identity wrapped within, into my business.

And it's difficult when we, particularly, are personal brands. Like, I have a personal brand, like people, like, know Hunter Donia, right? Right. People know you as, like, Stephanie, like, that, like, we, we are the faces, but we are, although we are representing the brand and although we run the brand, we are not the company.

We are not the business at the end of the day. Mm-hmm. Right? So no matter how you feel about it, I mean, even, you even need to look at it like this, like no matter how you feel about it, right?

No matter what you feel like you deserve or don't deserve, on paper, you have to think about what does the business need and what does the business ... Right. And it doesn't, yeah, it's not healthy right now with these wait lists and these, you know, my turning away so many people. Period.

Um, yeah. It's not, it's not a healthy business that way. No. And, and, and this business is something that we need to love on and grow and appreciate.

I mean, imagine if this business was like a, a human being, like what would you, what advice would you give the business? And like, what would you want for that business if this was like, uh, one of your children that you were raising and you, and you were seeing it grow and develop and you felt like you needed to make a choice for their next step in their life. Like, what would you tell that business? Gosh, I don't even know 'cause it's so hard to look at it like that.

You know? Yeah. Like totally, but yeah, I mean, 'cause like the business has, and me, have done the work, right? To just, to get to this point.

Like ... Of course. You know? And so ...

And you fucking, but because of that, you fucking deserve it. And I'm good at it, like I know, I know it, even- Yeah. like if I'm keeping my eyes on my own paper, it's amazing, but then if if you're peeking at other paper, I don't, I work in a sola. Oh.

What the hell? What the hell? What the hell ... I know.

are they doing? It's insane to me how, like, we'll have people in our group who are doing the most wildly successful, most beautiful things when it comes to their business, their client experience, and the work they're putting out. Mm-hmm. And then we have these other people who like just are outside of the group or like just everyday hairdressers I guess you could say, who are just like getting by with the most half-assed goods and charging the same amount of money.

Yes. Like you fucking deserve to be charging so much more. Mm-hmm. Like you are 100% worthy of that.

Like what the fuck do we put all this hard work in for otherwise? Right. That's a good point. That's a good point, right, 'cause I have busted my ass for years, like ...

Period. You know, I was in Brit's program and then I found you and moved that way and I mean, it's done amazing wonders for my business to the point where like, you know, the ADHD hyper-focus, don't eat or shower for three days at a time- . because I'm building my business. Yep.

Yep. Yeah. And now if, maybe that's part of my, you know, maybe it's not burnout. Maybe it's that weird point like, 'cause I love hyper-focus.

Right. Like, and so right now I've got it in such a good spot that it's like not autopilot, but like can I like take a month and maybe not work on so much stuff? I could easily and it would be fine. Absolutely.

100%. And that's also what you deserve too. And by you raising your prices, you're able to make more money and have more resources to be able to continuously pour money into things that allow you to have more freedom in your life. Mm-hmm.

Like, if you've ever, I mean, especially with like, it sounds to me like you can post like once a week on social, you do like one newsletter a month or something like that. Yeah. Like, you know, you could probably pay somebody like $300 a month to do that for you. Like dirt fucking cheap.

Yeah. And like you don't even, I mean, I'm, I'm just saying like you, because, and you're, I'm just giving you another reason why your price increase would be a good idea for you. Right. And the possibilities that are out there for you.

But yeah, you could take off a whole fucking month and just have somebody else do the whole thing for you- Mm-hmm. and so that you don't have to worry about it. Let me tell you something. I, I have worked myself very fucking hard, nowhere, nowhere near as long as you, but I worked very fucking hard to build what I've built today.

Right. And also, to even build my, my business manager, and it got to a point where I felt the same way as you kind of, where it was like everything feels like pretty good, but it's kind of driving me nuts. Like I was like, I, it like, everything's good and there's nothing that's really like a super hyper-focused thing that I wanna build and grow and, and turn into something because I got to a point in the business where it was like, everything's good right now. I just kind of have to stay focused on doing the same things over and over and over.

And you listen to CEOs who have like scaled like massive businesses and they will always tell you that you'll hit the point of passing all the things that are like really sexy in like the beginning parts of growing things that are like the marketing, the sales and the operations. And then you get to a point where like really the secret to success now is just continuously doing the same boring shit over and over and over again. Mm-hmm. And just optimizing and growing in, in much more minute and smart strategic steps and ways.

And so although it may be boring, it's the shit that you have to do to just keep it growing without messing shit up or getting too distracted. So what that has brought me to is focusing on, okay, with all this time that I have where I'm not hyper-focusing and scrolling through my website until 2:00 AM, now I'm gonna focus on how can I like look and see my own personal life and like, "How can this, like what else can I pour my, my creativity and my work and my effort into and my energy into?" And ...That's really beautiful that we, like, get to do that.

Like, it's really beautiful that we get to create businesses that, like, allow us to even have any time and space to be able to fall back into ourselves and our personal lives and our personal hobbies. Like, so for me, like, the past, like, two years, I've, like, really gotten much more into, like, traveling and, like, skiing and, like, fitness and, like, the things that, like, I never would have done before because I was just so obsessed with growing the business and, like, focusing on the business that, like, that completely distracted me from my personal life. But at a certain point, it's like, you built this fucking thing. For what?

And yes, to make an impact because you absolutely love it, but at this point, it's like, you don't have to do that much more to, like, grow it, so why not ... You might as well grow yourself and give yourself what you deserve. Right. Yeah, and I've been able to do a lot more of that, especially 'cause I work a, you know, part-time really, so that's been- Exactly.

able to do some more of that, which is fantastic. Um- Yeah. And more money would allow me to do that too. Yes.

Like, 100%. Mm-hmm. So give your fucking self that. And maybe the feeling of burnout sometimes is not necessarily from the work.

Maybe it's from the lack of personal fulfillment that you may have otherwise, you know. Yeah, I think you nailed that. Like, I know ... I don't know how you don't have your therapist, Grant, because every time I talk to you- Oh, man.

That's it, you know what I mean? And I know you say you're not wooed, but you're, you're a little wooed. You're a little bit wooed. Uh- Oh.

'Cause that's, I think that's all, you know- I think that was a huge breakthrough for me. It's not the job itself. It's that it's not... doesn't need to be such an obsession right now, and I don't know how not to have it be that way after doing it that way for so long.

This is unfamiliar and uncomfortable. So it's not even- Yes. necessarily burnout. It's that I'm not getting that, those endorphins, that dopamine from, you know, working for 24 hours on something.

Yes. Mm. Very spicy. I'm gonna cry.

You can cry if you want to. Like, that's like, okay, that is such a relief to me 'cause, like, oh wait, I don't hate this job. Like- Exactly. I don't, like, at all.

It's, um, who can do that? Who can work 22 hours a week and, you know, have a home- Literally. and a family and, you know? Who can do that?

We can. Absolutely. So my next question would be the perceived value piece, right? Mm-hmm.

Like, do you think at this point that I need to add something or change something to increase that perceived value at the same time as the ti- price increase? Or am I at a point where I'm just like, I don't need to stress out about that so much. Um, the fact that this is such a sure price increase, um, it, it, it, it, it just means that there's no need for you to make any excuses for it. I love that.

You know? Like, you deserve this on paper as it is now. There's nothing else that you need to do on top of it to justify it. It, it speaks for itself, you know?

Um, what I will say is that a great way to, um, to, like, to, to roll out a price increase and to remind, i- i- and to, you know, to reinforce that perceived value is to just remind people of the amazing experience that you already have. Mm-hmm. So instead of doing something extra, take the amazing things that you're already doing, and then just make sure that you are putting that in next to the announcement. So for example, if you are already, I don't know, if you're customizing their experience still, like- Yeah.

This is what I would say so, to somebody who had their e- me- who was doing their ECF every single time, right? Yeah. Like, if, if th- th- you, in the email, you would say, "Oh, and you'll see that, uh, don't forget, like, when you fill out the ECF form, you can always choose which scent we have, and if you did wanna make a, like, a small change, you could, like, change up the scents for the season," or whatever maybe. Right.

Like, "Just added this brand new scent." So, like, you can just do something extremely small, remind people of what you already have, and then that will make them understand the value. If you take, you said that if you're recently getting into some education, tell them, like, what education you're taking in that same email so they see that, like, what you are already doing and how valuable you are as a hairstylist who's continuously educating themselves. Okay.

So there's no need to add anything new, but in that, in that announcement, just s- make them realize and see what you're already doing. Yeah. I think a lot of the time, particularly when people aren't getting the results that they're looking for, they will use their client experience as kind of, like, an easy thing to focus on because it's a little bit more exciting and tangible, and so then they'll go overkill with it, and they'll, like, add all these extravagant, crazy things that really aren't necessary, and what they should be focusing on is actually just, like, their fucking marketing at the end of the day. Um, and it's like, you already have the great experience.

If your retention is speaking for itself, then there's no need to add anything else, right? My point is, is that you don't need to do anything extra or fancy. Just re- it, the same thing that you do with your newsletters and your social media, remind them of the value that you already have because this price increase speaks for itself. It's already well-deserved.

My question to you then, too, is previously I've always done it if you're already on the books, um, then you're grandfathered in at that price at which- Yeah. you booked, but because I'm booked out seven weeks- So basically, what I, there's a price effective date, and there's a price announcement date. Your announcement date will be four weeks before your price effective date. Mm-hmm.

So on August 1st, you will say, "Hey, y'all. Price increase is going into effect on September 1st. Therefore, anybody who has an appointment booked with me-... currently, in August, you will be honored at the price that your appointment was booked at.

However, any appointment bo- booked past after September 1st, which is the price increase effective date, everybody will be paying the new price post September 1st, whether you already had an appointment with me or not. And four weeks is plenty of time for those people to decide whether or not they wanna come to see you or not. Let's say s- you, let's say somebody comes in, and you're, and you ask them, because you should ask them, "Did you get this? Did you get my email?

I just wanna make sure we're on the same page." Um, "Or did you see my- my price increase announcement email?" Or whatever it may be. Um, you can just say, you know, "Did you get my email about my announcement this morning?"

Or you can just say, "Hey, I just thought I wanna be clear about our budget today. Um, I don't know if you saw my email." And they're like, "Yeah, I saw it." We're all good.

Uh, whate- er, if they say, "Oh, no, I didn't see that," then you can say, "No big deal. I can honor your price for what it was s-" like, "What this is booked for today, but just know moving forward, it will be X." Okay. Yeah, I like that a lot.

Thank you. Yeah, and, um- That way, I don't have to pay those increases for, you know, seven weeks. Right. And exactly.

And that's just like, I don't know, it's just like, it just keeps things really clean and simple across the board when you have one date that every price is gonna be paid the same. Yeah. You know? Love it.

Um, and then, and then you're dealing with people on an individual basis whether or not they actually acknowledge the increase or not. Yeah, I think $80, $80 an hour across the board is like perfect. Um- Yeah. I think it's, like and I think it's something that you can believe in.

I think it is something that's like never gonna put you in an unsafe space whatsoever. Like, I wouldn't recommend you a number that I did not feel comfortable like that you'd be perfectly fine on the other end of it. Yeah. Um, so on paper, you can be confident that that number is going to be completely great and fine, you're gonna have very minimal fallout, and, um, and the way that you're gonna announce it- announce it is gonna be non-confrontational, which will be good.

You'll be able to have, give your clients plenty of time. I also sometimes recommend too, like, do, instead of just sending off one initial email, sometimes it's good, a good idea to do like another reminder email five to 10 days before September 1st maybe. Okay. All right?

Because then that still gives people like, like at least like five days before they come to see you befor- like so they can like fully be, just like decide whether or not they wanna come see you for your, their September appointment or not. Okay. You know what I mean? Yeah.

Awesome. Just like a fair heads-up. Yeah. That sound good?

Sounds really good, Hunter. Thank you. No problem. Thank you so much for your time today.

Good luck with your price increase. You're gonna kick some ass with it. You absolutely deserve it. And I think that not only your homework is, from this today, is figuring out the price increase, planning it ahead, and actually like implementing it.

But also figuring out, like, where we can focus some of our ADHD and creativity and attention and energy into like personal fulfillment as well is important too, you know? Yeah, yeah. That was a real, that was, that was a game changer for me today. Thank you.

Good, I'm glad to hear it. Yeah. No problem, friends.

End of transcript. © 2024 Hunter Donia LLC.