Deep Dive into Session & Package Pricing

Hello, my friend. Welcome back to the Modern Hairstylist Podcast. Today, we are gonna be talking about a structure of pricing in your business that I personally absolutely freaking love. And I know it's not for everybody.

However, I have seen people switch to it and it has been a game changer for their business. It's been a game changer for my own business, and it just makes things so simple and so amazing and so easy for both you and your clients. So, today, we're gonna be talking about session or package pricing, whatever the hell you wanna call it. There's so many different things that you can call it.

Just so you're aware, we'll be interchanging our verbiage between, like, sessions, package, all-inclusive, whatever it may be. And if you aren't familiar, if you haven't listened to it yet, you might wanna go back to our episode that we did a while ago called A La Carte Versus Hourly Versus Session Pricing, where we break down the pros and cons for each pricing model. So that way, you can really see a full scope of all of the pricing, uh, structures that are really out there for you between those three most popular ones. The reason why we're gonna be doing this specific episode is because I truly am biased, and I know Caylin is as well.

I truly am biased to this pricing structure because it's the one that I have in place and the one that I put in place because I saw the magic and the beauty in it. And so, if you go back and you listen to that episode, you know, we are very honest and clear about how biased we are when we made it. However, I do break down the pros and cons. Um, in this episode, I will be talking a little bit about the pros, but I'm not gonna be going as HAM, um, as far as, like, the cons and pros and comparisons as I did in that previous episode.

So, make sure to check that one out if you're curious. But, um, I'm ready to pop off and get into all the session pricing tea with you today, my friend. So, if you're ready to get into it, let's go. What's the tea, friend?

My name's Hunter Donia, industry business educator for hairstylists, but my friends just call me Hunty. And I'm Caitlin, the CMO for team Hunty, here to offer additional perspectives and kick-ass marketing advice. Whether it be growing your clientele, making more money, or automating and streamlining your systems, in the next 20 minutes or so, you'll be hearing realistic, actionable strategies to create a beautiful career for yourself behind the chair. So, if you're ready to get into it, welcome to the Modern Hairstylist Podcast.

Hi, Miss Caylin. Hello. You added session pricing in your business, right? I did, yes.

Did you really enjoy it? I really did. It made things so much easier for not only me, but also for people booking online. It was, like, a night and day difference.

What pushed you to make the switch? Um, I mean, full transparency, PVP. Yeah. I was going through Hunter's course and, um, we...

Oh, actually, that's not entirely true. I had actually gone through our friend Kimber's course before taking PVP, and I was super intrigued by the idea of sessions, but I just didn't really understand them yet. Like, I took her course and I didn't finish it because I got to the actual, like, figuring out my prices part, and I kinda, like, stalled out. Um, and then as I was going through PVP, um, Hunter was talking about it as well, and I was like, "Okay, I can finally, like, get some clarity on this and I can, like, really go for it and make it happen."

But yeah, it, it made a world of a difference for me. Perfect, I love that. And so, like, in Previsit Pathway, what we're teaching people to do is we're teaching people to streamline and simplify their business processes, and then to automate them as well too, right? And so the reason why session pricing is so fantastic when it...

And, and, and not necessarily encouraged, but normally when you go through Previsit Pathway, you're like, "Oh, wait. This makes sense. This is something that I wanna implement," is because it really does go hand in hand with the simplification of everything, especially if you want to trust your clients to take a little bit of control and responsibility as far as their communication and their booking with you goes. So, in Previsit Pathway, you know, what I really wanted to make sure of from the very beginning was that no matter what pricing structure that you have, no matter what online booking software that you have, no matter what website builder that you have, you'll be able to implement the program.

And that still holds true to this day. However, what we will, what we teach you how to do is how to make it so your online booking blocks are as simplified as possible to make sure that it makes sense to your client. But that doesn't mean that you have to change your pricing structure. But changing your pricing structure to something like this can be absolutely beneficial and helpful for you.

And I'm assuming that's why, Caylin, that you decided to want to change over as well. And so my story as far as changing over to session pricing was pretty similar. I, uh, became friends with Kimber Chapman, who is amazing educator and coach in the industry, who has been teaching the session pricing for a long time and has... And I...

She wasn't, like, the first by any means. But however, she's really taken it by the reins and she's really influenced a lot of people to change over. Um, and she personally helped me set up my own sessions, like, back in the, back in the day when we, when I made the switch. And it was a scary switch, but it was also, like, a super impactful and really amazing one that I made.

And so in this episode today, we're gonna be breaking down everything. Not only my personal opinion, but also, like, the benefits that I see with the hundreds of stylists that I've coached and I've taught. And then also talk about maybe who this isn't for, or just, like, cons that you may wanna consider, and also how to actually price these. Like, what they, what it actually looks like when you're creating the price for them.

Now, forewarning, you know, I don't, I don't claim myself, proclaim myself to be, like, a pricing guru per se. However, after doing this with so many stylists and doing it in my own business, I do understand a little bit of the pricing. Um, so we'll be talking about that as well too. So, first off, let's, like, talk about what this actually is just in case anybody, like, doesn't understand the definition or like what we're talking about very specifically.

So, session pricing is when you take, like, an a la carte menu and you take possibly, like, an hourly all-inclusive concept, and you mix them together and you create all-inclusive packages. And included in these packages are everything that you need to get your client from goal... From, from, from where they are now to their goal of whatever you want to achieve in that appointment that daySo instead of having to be like, "Okay, Suzie, we're gonna be doing a toner, a haircut, a bond builder, a root color, a root smudge, a tip-out," like, OMG. Like, too much, honey.

Too much for the client to understand and too much for you to have to be breaking down and adding up and, like, explaining and selling to the client. It's just a lot. So when you have a session that can include all of those things that can get the person from that point A to point B, right, it will make things so much more simple for you. So that is why I absolutely love it, and that's what it basically is.

And so you would have multiple sessions, mostly based upon the timing that you're doing th-that, that it takes you to do each of these sessions. And so no longer are you saying, like, "Okay, there's a different price for a foil and a color retouch" if the foil and the color retouch takes you the same amount of time and costs you the same amount of product, right? Like, if both of these things cost us the same and take the same amount of time, then why are we charging any more for either/or, right? And I think there is something to be said for, like, the amount of education and labor that you're putting into things.

But at the end of the day, like, breaking things down super literally and making sure that you're just taking into consideration your time and being fair with the client and yourself, I feel like this just makes things so much easier for everybody. And I would so much rather just tell somebody, "Okay, all you gotta worry about is this is your price that it's going to cost to get from this to this today," instead of having to be like, "Okay, so this toner's gonna be $30, this root smudge is $20, this haircut is $90, this just highlight, uh, application is $100." Like, having to do all of that is just annoying, and to... And for me as a customer, whenever I go anywhere, if I see, like, itemized little things that I'm getting charged for on a receipt, I'm automatically thinking, like...

Well, from a service, service provider's perspective, I kind of get the backend of things a little bit more than the average human would, but it's instinctual to be like, "Damn, this person is really nickel-and-diming me," right? Like, "Why the hell, um, you're, are you charging me for every single thing possible?" So it removes any of that negative connotation or assumption that you're just adding things in there just to charge for them or to make more money. And here's the tea.

Your client doesn't understand what all of these words mean, right? They can understand that you have to do a plethora of things to get them to their goal, but it's not up to them, nor should it be up to them or f-for you to even have to explain that you're doing a s-, a toner and a root smudge, et cetera, et cetera, and then make sure that the client is seeing that process and knows that they're getting what they're paying for throughout the entire thing. So instead of having the mindset of, "The client is going to be paying for every single service that I do," it's the mindset of, "The client is going to be paying for the time that is reserved and the transformation from what they came in with to what they are leaving with." That is what we are pa- Wha- that is what we are doing when we are charging session pricing, right?

Did I break that down well enough, Caitlin Yeah, I would say so. I feel like we'll probably get into a little bit more of the nitty-gritty as well, um, with, like, what all gets taken into account with it, but yeah, I think so, definitely. And I think maybe what would be helpful as well, too, just upfront is I can explain to you guys my session pricing really quickly. So...

Or my s- pri- my packages. I'm not gonna tell you the price because, you know, depending on when you're listening to this, pricing can change and all this stuff. But, so I have three... I have three very simple packages that people choose from.

Technically four, but mainly three. So the first one is called The Keep Up. It's my two-and-a-half-hour block, and that is normally anybody who's just looking for a good old r-root retouch, I can fit into that same session, I can fit in, like, a roots-to-ends situation very quickly, um, as long as it's, like, within that allotted time. Or it can be, like, a face frame highlight with no root retouch on top of it.

Or it could be a toner, right? Like, proper, full toner application. And then that also includes my haircut and my blow dry, right? So that Keep Up package is two-and-a-half hours of my time that I am getting...

I know for a fact I am getting paid for all of the product that I'm using, no matter what product I'm using, because I'm, I built in the max amount of product that I would be using in that two-and-a-half hours for whatever service that I'm doing, and I have an hourly rate for how long two-and-a-half hours, two-and-a-half hours takes me. And so I'm getting paid exactly what I need to get paid for my time and for the product that I'm using, right? The next package that I have is the most popular one that I have. It's called The Complete, and it takes me about three to three-and-a-half hours.

I book it for three-and-a-half hours as of right now. I'm starting to shorten my times as I've, like, just gotten faster and better, so I feel like I could really shorten it down to three if I really wanted to. But I book it for three-and-a-half hours just in case. This is normally my, like, my highlights.

I can g- honestly fit, like, a partial or full into this package because, like, just the way that I foil is so simple and I don't over-foil, and I just, like... I can get shit done really quickly. Um, this includes, like, my toners. This includes, like, let's say, a really drastic color change.

So let's say, like, this is a roots-to-ends that's a little bit more complicated, so we're working with, like, two different colors. Let's say that the processing time is gonna be a little bit longer because I'm using a higher developer, right? Um, and I'm doing a roots-to-ends. Like, let's say we're bringing somebody from a natural brunette to a red, right?

And I'm lifting levels, and I wanna make sure that I'm getting the deposit of all the color and it's really showing up. That's gonna take me a little bit more effort, a little bit more diligency, and it's gonna take me a little bit longer, right? So that could include that as well, too. If I have to fill a blonde and then I have to, like, bring them down a level, that'll normally fill in my time there as well, too.

And that also includes my haircut.Then we have the transformation, which is four hours, and then the transformation is anything where it's, like, a heavy, full highlight situation where it will take me more time, or anything that is super extensive. And that could also be, like, if I'm filling a blonde and I'm, like, bringing them down levels and I have to do multiple steps and there's, like, more to it, right, and there's a lot of processing time, that's when the transformation comes into play. And just other plethora, plethoras of situations that'll take me a little bit longer than three and a half hours, right, or a little bit more product than three and a half hours.

That is my four-hour session. Now, all of those include my bond builder, so there's no question or not, this person is going to be getting a bond builder, period, right? Like, that's going into the lightener. So I no longer have to worry about, like, upselling this thing to my clients that they have no idea what it's about, right?

And then on top of that, I do have, like, one haircut-only package, packages for my very small amount of haircut-only clients that I still have. Like, I literally have, like, three or four people, um, and that's just, like, an hour of my time that it takes for each of them. So those are my packages, and it just makes things so freaking simple and easy, and I'm, and I'm gonna go off about how freaking amazing this all is, but I guess that's what I'm about to do right now. So what this does is multiple things.

Number one, it creates predictable pricing for the client. So instead of, like, being like, "Oh, well, like, depending on what this does," or, like, "Oh, like, you're not gonna know what you're actually gonna be paying for until you actually come in," which sometimes, yes, can be the case even with session pricing, the majority of the time, session pricing takes away the guessing work and it makes it so your client ha- knows exactly what they'll be paying when they walk into the door, right? And that is super helpful for not only you, but also the client in a marketable way, because clients have a massive objection when they see all of these a la carte services and it says starting out or the plus sign or whatever it may be. They're gonna be like, "Okay, well, this price says one thing, but when I walk in, I know that they're gonna be adding up all of these things," and that's unpredictable and that feels scary and weird.

So having very simple packages that you just fit into a box, right, it makes it a lot more predictable for the client and less scary for them to actually commit because they know what they're walking themselves into with their budget. For you, you are getting paid for your time. And you know, it depends on how m- how you go about pricing it, because you can price in a different... in a couple different ways.

But you are getting paid for your time regardless. And you can go back to the a la carte versus hourly versus sessions where I talk about this a little bit more, but you are getting paid for your time regardless. So if you're... if you are booked for three and a half hours and you get done at the three-hour mark, you are getting paid for the time that you are reserved, which then allows you to have predictable income.

Like, you know, like, if I have a client booked during this time, if I have this... if I have a fully booked day, I know exactly how much money I'm gonna make. And that type of predictability can be so life-changing for you and your career and your... and how you budget in your life, right?

And for safety and predictability, right? Understanding that, you know, if I have this many clients in a day, I will make this much amount of money. That is so amazing. And the thing about this is, your priced for your time, but your clients don't have any leverage over how much you are charging them, because that's what hourly does.

I'm going too far into the... you gotta go back. You gotta go back to the episode and listen to it about my thoughts. But this, this removes the leverage that your client has over your pricing.

I don't want any of my clients or your clients to have leverage over how we are charging them. That's not cool in my opinion, right? So I don't care if I booked you for this session and I got you done an hour early, right? You...

this is... you're paying for the transformation. You are paying for me getting you from A to B. And that is how we roll it out to our clients.

That's how we communicate it to them, as, "This is just going to make sure that I have everything, including product, time, and the labor and experience that this takes me to get you to where we need to go." Instead of having, like, hourly pricing where the client is looking at the freaking clock and then their subjective opinions or misinterpretations of what's going on can get in the way of you charging how you need to charge, and then you're gonna lose out on money that you could have had that day because you were booked for X amount of time but you got done early for whatever reason, right? Like, then you're out of luck, right? So that's a massive benefit right then and there.

It makes more sense to your clients because when you lay it out on your service menu on your website, it can be a lot less intimidating than a bunch of different words that they have no idea what they mean and you're able to lay them out very simply and say, "This package is for you if," bullet point, bullet point, bullet point, bullet point, bullet point. So it'll... it makes more sense for clients and they know, like, they are, again, more likely to be safe and comfortable with coming in to see you because there's no other salon in the area who is making a safe and predictable journey for them that they feel comfortable and not intimidated by, right? So it's very marketable and it can help more clients actually get into the door.

It makes your online booking so much easier and trustworthy because you don't have to worry about your client booking the Olaplex, booking the Root Smudge, booking the this, booking the that. All they need to know is this is the session that you book, super simple, literally one click of a button, boom, then they're in, right? And it's easier when we're increasing our prices because we just had a massive conversation on our Movement Meet-Up with somebody who has an a la carte pricing. Again, I think that you can keep your pricing however you wanna keep it.

I'm not super mad about how you keep it. I'm just saying that this is another really great benefit. Somebody had a la carte pricing and, and we were talking about their price increaseAnd when you're increasing prices across the board for à la carte services, what ends up happening is, is, s- for the people who get a lot of those different services, right, like, all in one session, that's a lot different than if somebody's just getting two of those services, right? So, for the person who is getting a root touch-up and a haircut, a $10 price increase on both of those is gonna be $20, right?

If we do a $10 price increase across the board for, like, everything, right? Th- and they get a lot of services all in one, in all in one go, that's not gonna be a $20 price increase. That's gonna be, like, a $50 or $60 price increase, which makes a massive difference in your retention and the way that your client is perceiving what they're getting, right? So, when you have sessions, you can just increase on the sessions and you don't have to worry about balancing out how you're pricing all of your à la cartes to make it so that you're still getting paid for your time and your client doesn't feel price gouged if they're getting multiple services with you.

I could keep going. There's so many pros, but I'm gonna stop there. Caitlyn, do you have anything to share? No, I don't think I do.

Like, I mean, you definitely hit all of the main points that I would have made as well, so we can definitely keep on chugging along. Okay, gorgeous. Here's the thing. I know that this can be insanely complicated for a lot of people because it just does not make sense in our brains because of how we've been doing it at- uh, this whole entire time up until this point.

This is- I've seen this absolutely get stylists extremely stuck, and it's really hard for them to get past that point. And so here's the thing, here's what you do wanna consider, is you wanna consider, of course, what your timings are for all of your services and what are the similar timings, right? Like, like, what- what services do you do where the timing is really similar, and can you put those both into a package, and can, a- and can you justify that same price to pay for the cost of product that you're doing for both of those services? So, you'll wanna list out all of your services, you'll wanna see how long each of those à la carte services take you, and this is where we have to be extremely clear about how long each and every individual thing that you're doing on the client actually takes you to get done and do.

When people aren't clear and confident on their consistent timing, that is when this becomes extremely hard for people. I just did a one-on-one call with somebody for an hour, and it was really difficult for us to figure out what the sessions were gonna be because the person was like, "Well, sometimes it takes me 15, sometimes it takes me 30, sometimes it takes me 45." And I'm like, "We need to figure out, like, exactly what your timing is, and you need to be consistent and you need to be- you need to be very sure about that." And if your timings are super separate, then that's when we need to put them into different sessions, right?

That's when it's like, if it's seriously that much of a jump, then we need to just split it all up, right? So, what I want you to make sure that you're doing is that you are tracking your timing for everything that you're doing behind the chair, and you're extremely clear as to how long every single little thing that you do takes you. And I'm talking consultation, checking people out. I'm talking shampooing somebody.

I'm talking blow-drying somebody. And track yourself for maybe two, three weeks of how, on average, how long all those things take you so you can be very clear on what your most average time is for each of those individual se- uh, uh, services, which will then help you so much with this session pricing. What I see really gets people stuck is they're so- they're so all over the board with their timing and it really holds them back, and I will 100% tell you, my friend, any systematized company is making sure that they know down to the minute how long every process in their business takes. If you go to a Great Clips, they don't put you on the fricking floor until you can do a foil in 30 minutes.

Don't quote me on that. That's what I've heard from somebody who works there. They will make sure that you can get something done within X amount of time no matter what, right? That is what a systematized smart business does.

So, you wanna be doing the same thing and you wanna be extremely clear about what your consisting time it is- timing is for every service. Now, we have extra time options, okay? This is where everybody's like, "But what if they have extra hair? What if it takes me a long time?

What if it takes me more product?" You can take your base sessions and you can have options to add on extra time. I don't like charging for people's thickness or length. I think it's, by definition, discriminatory, so what I'd rather do is, 'cause time is, like, an inarguable facet of life, right?

I like to call it extra time. So, let's say somebody takes you 30 minutes extra of your time and you wanna make sure that you get ch- uh, that you get paid for that extra time/let's say that it takes you extra product but it doesn't really n- take you extra time, or even both. It depends on how you price things. You can have an extra time option for each of these sessions.

So, I have the complete, which is three and a half hours. Let's say it took me a little bit of extra time, but it didn't take me a lot more product or labor So, it took me four hours of my time, but it didn't take me a lot more effort or- or product. So, that means I'll put them into my extra time option, which will charge them 30 more minutes of my time based upon my hourly rate. If it's gonna take me extra time and it's gonna take me a lot of extra product, a lot of extra labor, that's when I'll push them into my next session, right?

So, there's a difference here, a difference between how I'm charging for that extra time and when I'm pushing them up to that next session. And again, there's so many different ways to price this. That might make sense for you, that might not make sense for you, but that's normally how I coach to go about it. So, if somebody has extra hair or whatever it may be and it takes you a little bit longer, then h- you can have those options so that way you have a little bit of extra flex room without pushing them up to the next session.

Okay, lastly, let's talk about actual pricing, and again, this can be done in so many different ways. It's completely 100% unique to your own business, and I also don't claim to be the pricing guru, so please take that into consideration. So, the majority of the time, effective session pricing is done by coming up with a base hourly rate for yourself and then being sure that either the hourly rate covers the max amount of product that you'll be using with your product costs..Or taking your base hourly rate for each of your sessions, figuring out what timing is for your sessions, applying that base hourly rate, and then figuring out what the cost of the product is for each of those session, and then adding that product cost onto each of those sessions.

So, those are the two kind of ways that you can go about it in my own experience. BTW, we're gonna be doing a part two episode of this, where we're gonna be talking about how to get your clients on board with your pricing model, and w- I'm gonna try to keep it not super specific to session pricing to make sure that everybody can, can get into the episode. However, it's going to be very much, it's because of session pricing that I'm creating the episode. So, it'll be super helpful for you if, if you're, if where you're stuck is how I'm actually explaining it to clients and how I'm rolling it out to clients.

What are your questions about session pricing, Caitlin? So, I, I don't think that I specifically have any questions, but I feel like some of the common questions that we hear a lot do come to mind. So, like, people, uh, I've seen stylists over and over for a very long period of time, like, get really hung up on the idea of transitioning to session pricing because of one thing or another. Usually, um, it is timing, and usually, it also ties in with online booking and their apprehension behind, like, oh, how are they gonna know what they're supposed to book, or, like, how...

This is gonna create a gap in my day, like, if, if my sessions aren't, like, perfectly timed out, or, like, how am I able to make sure that I can, um, fit so many sessions, whatever sessions they may be, in a single workday, and, like, all of that kind of stuff. So, es-, do you have any tips for something like that? Here's my tea. What I would suggest that you do is, if you're worried about moving over to session pricing and making it so it works for, let's say, double booking, or let's say filling up your book and your calendar, what I would do is, is I would reevaluate what your hours look like behind the chair to make it so your hours behind the chair can fill in what you're normally getting as far as your sessions go.

So, I normally work an eight-hour shift, and that eight-hour shift, I know I can fit two of my completes in, which are my most booked packages, right? And then I could fit one haircut in at the end of my day or the beginning of my day. Or I can fit in three of my keep ups. So, I can fit in three of my root touch-ups and haircuts, long story short, if that's what you wanna call them, right?

And so that way, I know that for... And this, and actually, this makes your, this makes your day way more simple. It's like you know exactly... You have these basic things that you normally get booked for, but you're just packaging them so perfectly and beautifully that there's no complication around it, and you know you're gonna get paid, and you'll probably make more money in a day by doing less people because of the session pricing.

Like, period. That's the tea there. So, my tea is, is making sure that you don't have a lot of sessions. So, no more than five or six.

I know sometimes we have to push it with six, but genuinely, once you go above six, what's the point? It doesn't make any sense. At that point, if you, like, truly... Which, by the way, I believe everybody can simplify this down, like, pretty damn well.

Definitely past six, like, and down, there is, like, literally no way, and you haven't reached out to s- for support, or mentorship, or community to get you past going m- less than six sessions, then you might as well just be à la carte, and you're gonna lose all the benefits, because it's just gonna be confusing and all over the place for you again, right? So, I recommend three to four sessions is absolutely optimal, and if you can get it down to three, that's, like, the magic beautiful situation. That makes your schedule full and perfect and gorgeous and beautiful, because they're really nice and, and, and simple, and you don't have a bunch of different length of times. So, like I said, my schedule is extremely predictable, and I know that I'll get filled up with the right things, because I know that, like, for the amount of time that I work, that these, how many sessions of these can actually fit in together, and they'll fill up my book perfectly.

So, there is one more, um, FAQ, if you will, that I, it just came to mind as you were saying all of this. We hear it all the time. People get really, again, apprehensive of, like, "Well, I'm putting a cap on how much I can make per day, and, like, if I'm only charging this much for a service, like, how am I supposed to, like, make more money?" Blah, blah.

You know what I'm talking about. Go ahead and, go ahead and pop off. Totally. Oh my God.

No, thank you so much for bringing that up. And here is where this is also so much better than hourly, because you're still getting paid for your time, but you're not reducing your opportunity to raise your average ticket more than what they were booked for. You can still have add-on services on top of this. If they want add-on services that weren't originally booked for, that you can fit into the timing, right?

Into the original timing, then you can absolutely charge more for them. But those are your add-on service menu, right?That's your add-on service menu, which that can be extra-long scalp massage. That can be an extra conditioning treatment if you're not including the conditioning treatment.

And another question I didn't talk about in this, 'cause there's so many things that we can talk about this, isif ,let's say somebody doesn't get a haircut, right?Then we opt in for a conditioning treatment in the included session instead of the haircut. Because if you really think about it, and this is how I explained it to my clients, is a haircut's really only taking me 15 minutes, right? It's only taking me 15 minutes, and it doesn't cost me any product.

Conditioning treatments does cost me product, right? And it takes me a little bit about the same time if you're adding in, like, you know, a nice long scalp massage and you're adding in a hot towel, right? So, instead of doing the haircut, you just do the conditioning treatment, but you still get paid for the amount of time that is reserved with the person, right? But for add-on services, that's like extra-long scalp massage when it wasn't already booked for, conditioning treatment when it's not already opted in for instead of the haircut.

What are some other add-on services? I have like a whole menu. But those are like the majority of them. Brow wax.

That's usually a common one. Oh, yeah. Yes. Thank you, thank you, thank you.

Yeah. Brow waxes. I do brow waxes l- in and out ‎<|agent|><|nolang|> … tiny on my root retouch clients, right? So, those are your add-ons menus, and we are really gray and fantastic over here at PBP on getting those add-ons up in that bitch With our strategies, passively, bu- i- that's a whole other episodе.

And so yeah, no, you're not limiting the incomе that you can make. And also, let's not, let's not forget about retail sales as well, too. You know, you can always use retail to up your average ticket and make more money in your day, and add-ons as well too, even if you have session pricing, 'cause I know I do that shit in my own business day-in, day-out. So, thank you for bringing tha- that up, because I know that's a big question and a objection as well, too.

OK, my friend, I hope that this, like, crazy breakdown of session pricing was helpful for you. I tried to answer as many questions as possible without, like, going too crazy in-depth or letting this episode go too long. So, if you want to, if your main concern is actually how to get your clients on board and you're nervous about rolling it out to them, then make sure to tune in to the next episode. But I hope that vous enjoyed this one.

And if you did, leave us a five-star testimonial wherever you're listening to this. Even if you could just, like, take a minute of your time to leave a little blurb about your experience listening to The Modern Hair Stylist and how it's helped you, I would really, really appreciate it. It helps us reach more like-minded hairstylists like you who are looking to revolutionize this industry. So much love to you, my friend.

Thank you so much for tuning in, and I'll see you in the next episode. Peace out, girl scout. Bye bye.

End of transcript. © 2023 Hunter Donia LLC.