The Modern Hairstylist Podcast
Is Instagram Still the Key to Growing Your Hairstylist Business? w/ Jamie Dana
Episode 165 32 min
Show notes
About this episode
In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what’s working right now and how to keep your strategy simple and impactful.
💡 What You’ll Learn in This Episode:
- Is Instagram still relevant for hairstylists to grow their clientele? (Spoiler: YES, and here’s why!)
- The importance of creating a seamless “follower experience” to convert Instagram views into booked appointments.
- Why marketing fundamentals like inclusivity and diversity in your content are more critical than ever.
- The perfect balance of showcasing your work, personality, and client experience on your profile.
- Strategies to stay consistent without the overwhelm—and maybe even have fun with your content!
💬 Jamie also gives a sneak peek into her upcoming class at the Modern Hairstylist Tour 2025 in Dallas, Texas, where she’ll share exclusive Instagram tips and live page audits to level up your marketing game. 🎉
Tune in, take notes, and get ready to reignite your Instagram strategy with actionable advice and authentic vibes from these two industry powerhouses. ✂️📲
Get tickets to The Modern Hairstylist Tour in Dallas Texas!
Check out tickets to all 5 cities of The Modern Hairstylist Tour HERE!
Transcript
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Transcript: The Modern Hairstylist Podcast with Hunter Donia. © 2025 Hunter Donia LLC. All rights reserved. Republishing or redistribution prohibited without written consent.
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Hello, my friend. Welcome back to the Modern Hairstylist Podcast. I am so hyped because I have my good friend and the queen of Instagram, her motherfucking self, Ms. Jamie Dana, up in the building today.
What is going on, Jamie? How are you? I love it. I was just thinking, I was like, "I love it."
I was like, "Do we cuss on this podcast?" Clearly we do, so here we are. Oh, we cuss down- So fun. boots on this podcast.
Oh my gosh. Okay, honey? Absolutely. We love it.
Okay. Yes. We have no rules here. Um, Jamie- So good.
thank you so much for coming on today. I appreciate it. Yeah. It's so fun.
I feel like the last time you and I chatted, it's been a while, so it's fun to, like, talk about new things and, like, what's actually happening in 2025. Like, let's get into- Totally. it. I'm excited.
Let's get into it. Yeah. So the tea is, is we are, as you know, like, we are just continuously seeing the industry shift and change and mold into a completely new situation, like, every freaking month, every freaking year. And I think, um, it's really great to have somebody such as yourself who has such a finger on the pulse of so many hairstylists who are using this social media medium to be able to grow their clientele, right?
Because, you know, you're able to see, like, what things are working right now, and you're able to, of course, also make it more of a streamlined process and give them, like, the best strategies to make it all work well and actually convert clients and get butts into the chair. Yeah. And so, I'm really excited to dive into that stuff with you today and have, like, a more, you know, uh, modern and current, uh, uh, approach or, um, I don't know, sense of what that looks like, if you're down for that. Yeah.
Oh, sure. Yeah. I, I think that's the biggest thing, right? Like, for a lot of us, we have grown up in the industry with Instagram.
And even if you didn't, like, maybe when you first started, like, I don't know about you, but I started with, like, there was no such thing as Instagram when I started. But, like, so much has changed about it. And I think, like, what you just said, to your point, is, like, it's changing every week, every month, every year. So it's, like, what are the new current things?
But the cool thing is, with Instagram, like, yes, things change, right? We're gonna have algorithm changes. We're gonna have things that, you know, this trending audio's great today, and tomorrow it's not. But at the same time, just having a good, consistent strategy is the thing that I focus on, because that is something that spans no matter what happens on Instagram.
Um, so we'll talk about that today, and really, like, how to just build out a strategy for you. And yes, there'll be nuances to it and updates and things, but how can we, like, make sure that it's not changing every single month and you're having to change your strategy every month? Because that's, that's way too much. And we're hairstylists, we're not social media managers, right?
So how do we make it fit into our life, um, and something that actually serves our business versus feeling like it's taking away from it? Hell yeah, dude. I'm picking up what you're putting down. I love.
So, here's my, here's my tea, okay? Because I feel like I've been hearing this, like, contemplation from some stylists recently, and just some talk in the industry. Mm-hmm. My question for you, before we even, like, talk about what to do with Instagram- Yeah.
is, are you seeing Instagram still work, working for growing a clientele? I love this question. It's, okay, so to be honest, like, I have also heard this buzz in the industry, right? Like, it's like rumblings, right?
Um, and I don't know about you, like, we're also, you and I are both in, like, the online digital space, and, like, there's rumblings there of, like, "Is Instagram still working? Is it still good?" Like, "Should we ditch social media and just go on Substack," or, like, whatever, right? Like, there's all these things.
And here's the thing: yes. I truly believe that Instagram still works for hairstylists, and I have a real-world example that is so current, um, to just my life. So I'm gonna share a little bit about it, because to me, this was, like, such an eye-opener, and I'm glad that I got to go through this, because it was like, "Oh my gosh, yes, Instagram is still so important for us as hairstylists." So, um, depending on when you're listening to this, TikTok might be banned, it might not be, we might still have it, whatever, right?
Like, there's other social media platforms that are gonna come and go. And like I said, like, for me, the content strategy is about having just a marketing strategy in general. But for now, Instagram is still a place where clients are looking to see if it's somebody that they would want to book with. So, example, I am actually moving, and so my mom, I've been doing her hair since I was in beauty school, and she is now gonna have to go find another stylist.
And because I've been out of taking clients for so long, I don't necessarily have, like, "Oh, these are my go-to people." I was like, "I don't really have somebody to refer you to, so let me go ahead and look on Instagram and try to help you find a new stylist." And so, I did the thing. So I acted as if I was a client looking for a hairstylist.
So I typed in hairstylist Orange County, uh, highlights Orange County, uh, that's where we're located, blonde, specialist, whatever. All the things. And it was so challenging to find a stylist that was gonna be the right fit for my mom. And not because I'm a picky person, not because I'm a hairstylist-looking.
Like, I genuinely was looking from a client's perspective. So I'm searching for it, I find a couple pages or find a couple salons, and then now I'm tapping through to see, uh, each stylist that maybe works there. And the biggest thing that I came across was there were so many stylists that had, you know, certain things in their bio, but then they were missing things in their bio. So I was like, "Okay, well, what kinda hair do they do, or where are they located?"
Like, maybe their work was perfect. I was like, "Oh my gosh, this stylist would be great for my mom," but I had no idea where they were located. No salon information, no location. And I was like, "Okay, well, I'm not gonna, like, tap through your website to, like, dig and, like, do a little treasure chest hunt to, like, try to find out where you're located."
I was like, "Okay." Um, so that was somebody that was now off the table. And a lot of them, they said that they specialized in certain things, and yet, they didn't have that on their profile. So this is a strategy that I've been teaching for years, and I call it the follower experience.
And basically, that's the experience that a client is going to go through when they land on your Instagram or when they're searching for you on Instagram.They're gonna go through all these different things to determine whether or not they're gonna click the follow button or whether or not they're gonna book an appointment with you. Now, sometimes they click the follow button, they follow for a couple months, and then eventually, they book an appointment. But either way, there were so many stylists that didn't have this follower experience where I literally couldn't get the right information that I needed.
Either how to book an appointment, like how to... Their booking software was terrible. It was complicated. And I know you've talked about this a lot in all the things that you teach.
But there were just so many things that were missing and I was like, "Wow, this is such an eye-opener," that however many stylists... I live in a very populated area. It was challenging for me to find someone for my hair, um, or for my mom's hair. And it wo- just was wild to me that was like, "Oh my gosh, like there's still so much need in this, uh," s- uh, I guess, sorry, it's echoing in the background.
Let's do it again. I just wanted to make sure it's not gonna pick up. Okay, cool. Um, I'll go from what I was saying.
I just found it so fascinating that there was so much need for education in this because I just think that like, oh, yeah, most stylists know how to use Instagram, and yet there were so many of them that were doing these things that I would consider to be like wrong. Love everything you just said, and I think it lends well to a couple different things. Like, number one, like marketing fundamentals don't change, like- Mm-hmm. at the end of the day, you know?
Like, creating like a great user experience for somebody does not change, whether the algorithm changes or not, right? And you're doing a search like maybe on Google, you know, maybe first, and then somebody w- somebody's Instagram will show up from there, you know? But you have to make sure that your bio says the right things, that you have the location for these search engines t- to be able to even suggest those things in the first place. I also think too, like let's say that you are the stylist who actually does have, like, your profile all set up and does have the bio and the title and everything like that, has a great follower experience.
It just goes to show you that e- you want to keep up with your efforts of doing those things and continuously posting because you are the one who is setting yourself apart right now. You have the advantage and you want to take advantage of the fact that there's not a lot of other competition right now that is doing the right things. Also, continuously ride the momentum that you have and the leg up that you have before other stylists get on board and start to also show up in these searches, right? And so, I think it, it makes the case for like if you're not already doing this, you absolutely should be focusing on it, and then also becoming aware of where y- you may have blind spots.
But then furthermore, if you already are doing this stuff, make sure that you continuously ride the momentum of what you're already doing right and continuously do more of it because you may never have this opportunity to be able to capitalize upon your leg up that you may have right now. Would you agree with me? Yeah. Oh my gosh, yes.
And I think that that's like huge too, right? It's not just, it's not just setting up your profile and then being like, "Cool, I figured it out. It's done." Right?
Like, you have to continue to post that content. But one of the things that I found really fascinating, and I don't know if it's just me from like a psychological standpoint, because this has like literally been my life for years. I've studied Instagram specifically for the hair industry, I would say probably eight or nine years full time. That's what I do.
So I'm in it all the time. But one of the things that I found really fascinating was there was quite a few stylists who had these beautiful Instagram pages. Like, let me tell you, they were exactly what I think everybody as a hairstylist would have an envy for. Gorgeous.
Lots of followers or lots of engagement, beautiful hair, and yet it almost felt a little unattainable. It felt a little bit like, well, they only do this kind of hair. They only do beautiful girls that have long, luscious hair and extensions and maybe some plastic surgery done. And I don't look like that.
I can't be their client. And so what this reminded me was of just, like, be aware of, yes, of course we wanna post our gorgeous clients. Of course we wanna focus on their amazing hair. But I think like e- just kind of bringing up, like, how can we incorporate more diversity and inclusivity into our content strategy?
And this is something that I really haven't talked a lot about, but I think as we go into 2025, we really gotta be thinking about that, of like how can we show that on our Instagram pages? And sure, you might have a specific niche that you do. You might do blonde extensions, right? But even within that, can we show diversity and inclusivity with, um, women of different sizes, women of different ages, uh, and, uh, women of different hair textures?
It doesn't have to just look like all the same thing. So that was something that came up for me that I was just like, wow. And, and the reason why it was so front of mind was because my mom, she's 60. She's looking for somebody who doesn't have a bunch of, you know, young 20-year-old clients, uh, on their Instagram page.
Do they do other clients? Maybe. But I couldn't see that from their page. And so, yeah, I think like back in the day, you know, when we first were talking about Instagram and what kind of hair photos to post and stuff, a lot of us were like, "Well, only post your best clients.
Only post your best work." And I think like there's something to that. Sure, we wanna put our best foot forward as stylists in our work. But how can we make this space a little bit more inclusive for people who are looking to come to us?
Because here's the thing. Chances are probably your 20-year-old clients don't have the disposable income that maybe somebody who's in their 40s, 50s, 60s who has the time, they can come in on a, you know, Tuesday morning at 9:00 AM, whereas your girlies that are working a nine-to-five can't, you know? So it just, it's just something to think about of like, it comes back to when you're creating your Instagram strategy, who are you creating this content for? And this is literally something that I've been teaching from day one, and I know you talk about it, but like, who's that dream client?
Who's that target market? Who's your person that you are showing up on the internet for? How do we create an entire customer experience for them? It starts with Instagram and it continues till the second they, you know, pay you at the end of their servicePeriod.
Mic drop. Very much so. Yes. And it's, like about not just posting what's conventionally beautiful or what will get likes, but also, like what is- Yep.
actually going to book business in your fucking chair. And like having- Absolutely. ha- being, making people see themselves or make- making people feel safe within your digital experience is what's going to make that happen, right? 'Cause likes- Right.
do not always equate to money and, and those vanity metrics absolutely do not, the majority of the time. Yeah. So I love that message so much. And so with that being said, I'm curious what your thoughts are, are about this, because I think another way that we can make our clients feel more invited or more safe from our digital experience that we have, particularly like with platforms such as Instagram, is by, you know, of course posting our work and posting our clients.
But then also posting like just like diversified content in one way or another. Something that gets, you know, to, to, gets, allows the user to get to know you a little bit as a stylist or as a human being, or gets to know your space or showcases your client experience, right? Now- Yes. I wanna hear your thoughts about this.
I wanna know like what the, what, what your thoughts about that are in general. I specifically wanna know what you believe the ratio should be. Mm. I'm curious to hear what your opinion is, and I wanna know if it, it differs and it's great if it differs, I would love to hear it.
My T is, is I- Yeah. feel like we have gotten a little bit too far away from the work actually. Hmm. Okay.
I think some of us have gotten a little bit too far away from the work because we've heard a lot of like, people who listen to you and I who say like, "Hey, it shouldn't all be hair." I think people are- Mm-hmm. taking it a little bit too far in the other direction. True.
Um, so I'm currently, I'm kind of reminding people like, hey, like the main reason somebody's gonna book with you is because you do good hair. So you need to showcase your hair, right? Let's not get- Yes. too far away from that.
But I do still believe that the, the other type of content has its place. So I wanna know what your thoughts are about all of that. Yeah. Oh my gosh, I love this topic.
This is something that I, I could talk about for days. Um, and again, it's something that I have been teaching from the beginning because it's exactly the strategy that I used when I was a stylist trying to build my clientele. I was not a stylist that only posted hair photos. I incorporated other types of content, whether it was photos of me or photos of me working on a client, uh, or just things that I found enjoyable.
So I think like to your point, like what's the ratio? I don't think that there's necessarily a black and white, like, okay, you gotta have eight of your posts should be this and two of your posts should be that, and then the next five should be this, right? I think that it's fine to have a mixture and each person is gonna have their own perfect ratio for them and what feels aligned to them. Some people really do wanna share more of their personal life and things that they're doing, and their clients love that and their audience really reacts to it well, amazing.
Like, lean into that. And some people are maybe a little bit more reserved and they're like, "I don't like photos of myself or videos of myself as much, so I don't wanna necessarily be posting that every day." And I get that too. So I think that you'll have to figure out on your own what is the right, I guess, ratio for you.
But that being said, if we look at your page in the last, I would say, nine to 12 posts, this is something that's really important. When we look at our Instagram, how much of that is just hair? And I know you mentioned that you feel like a lot of people have gone the opposite way, where now what's the question of how much is it is actually hair, right? So, uh, we- we've got, we've got, uh, you know, you on vacation and then we've got you at a bar, then we've got you doing this, this, and that, and, and your kids and your dog, and then like one hair photo Yeah Okay.
So like yes, that is now we've skewed to the other direction where we have to incorporate that because otherwise, unless you're like an influencer and you're kind of going for that kind of content, people are gonna think like, "Oh, this is Jamie's personal page. And where's her professional page? I want to see more of her work." So I think that like for me, again, you'll find a balance, but I think that anywhere from, you know, in your last nine to 12 posts, there should be at least one or two photos of you.
Whether that's you working on a client, a reel of you. Um, I also think in those last nine to 12 posts, there should be at least one salon experience type of post. So it could be a carousel photo dump, um, of photos of the salon or details of the salon. It could be a tour of the salon.
It could just be you doing a client and the salon's in the background, and that's what we see. But we have to show that client experience on our Instagram. And I kind of relate it to like, if you were walking past, let's say you're like walking down, you know, a main street and you walk past a cute little store and you're like, "Oh, that's a cute store name. Oh my gosh, I wanna go in there," and the windows are like blacked out and you can't see anything inside Yeah Mm-hmm Uh, chances, no, like that's creepy.
You don't know what's back there. It could be a serial killer if all you know. Like our instincts are like, "Uh, protection. I'm not gonna walk into that."
And the same thing is with Instagram. If people can't see what it's like to have that client experience with you, they're gonna not feel as comfortable booking an appointment with you. And then even after they do book an appointment with you, we want them to feel excited and comfortable and safe walking into your space. And the more that they kind of get that visual of what that client experience is gonna feel like, they're naturally gonna come into their appointment just feeling a little bit more at ease.
And when they sit in there, your chair, they're gonna feel a little bit more like, "Oh, I feel good with Jamie. I feel like I already know her." That's what we want, because coming to a new stylist or even coming to maybe a stylist you've gone to for a while, it's nerve-wracking. It's scary.
You might feel uncomfortable. You might be nervous about where you're gonna talk about. You might be nervous about what the chair looks like or what the space is like. So having all of those things on your Instagram is so important.
So yes, you gotta add variety, not just hair photos, not just lifestyle. And that's where I think you can mix the two with the salon and products and other things going on there so it still feels like a branded, oh, this is Jamie's professional Instagram page versus just like her random personal pageObsessed. Love the breakdown. Thank you very much.
Very much agreed. Sign off on that. Um ... Yes.
Mm-hmm. Okay. Now, my, my, uh, kind of almost last question for you is- ... is there anything specifically that you see working really well right now?
And this could be like the ... how the content is framed, I guess you could say, the type of topics that stylists are addressing, even as simple as, like, photo versus video. Whatever you are seeing right now, like, what is working right now extraordinarily? Yeah.
I think this is a great question, right? And I think, like, kind of what we were talking about a little bit earlier is, like, there are definitely gonna be moments where like, oh my gosh, this particular piece of content is killing it right now. And it might kill it like that for two weeks or six months, right? And then now this is a new style of content that's really working right now.
So I think that there's always gonna be those, like, pops of trends, things that kind of hit off at some time. But I think, like, overall, the one thing that I've seen really work well consistently is having educational content on your page. And when I say that, I mean from a, "I am a hairstylist thinking of my dream client and thinking of my audience," what are the things that they need support in? Maybe what are the questions that clients are coming into the salon, sitting in my chair, what are the questions that they're asking me?
Um, and it could be something as simple as, "How do I apply dry shampoo?" Like, I have dry shampoo. I never know how it works. It doesn't work for me.
And it could be a, like, literally a video of you being like, "This is how you apply dry shampoo," right? Things like that. But that educational content where you are creating value for your clients and potential new clients. And I think just being able to show up in that way.
And the cool thing is, because it's educational content, you can actually create it in so many different ways. It could be a Reel where you're, you know, just straight to the camera talking about how to do a certain thing, like a tutorial. It could be a Reel of you kind of just, like, B-roll, and then you use text over it to kind of describe that. It could be a carousel where you do just photos.
Those are really working right now in, in this exact moment that we're talking right now. Carousels and photo dumps with some text on it. And Instagram has even made it easier to add text. You can just put the photo in.
You add the text right before you post it. It's super easy. Um, it could be a Canva template. Um, it could just be a photo, and in the caption, you talk more about it.
So the cool thing is no matter what kind of medium you like, maybe you like more video or you're more into photos, all of that still works, but at the same time, it just comes down to what's gonna feel right for you and that you're putting yourself out there with educational content. So, yeah. And, and then I think, you know, you can follow along with the trends of like, okay, I'm gonna create an educational piece of content that has this trending audio that's this kind of, like, fun little thing that people are doing, um, and then we can move on from it. Um, and like I said, you can repurpose that content.
So maybe you make a Reel first, and then you create it into a carousel later because it really worked really well. So we take that same content. We repurpose it into a carousel. Then we take that same content.
We use it as a photo and a caption. Now you're just reusing the same thing, and it's great because people are still gonna consume it in different ways. New people could find you from it. That's honestly how you can kind of go viral, is from content like that, is that educational content that people are sharing and sending and saving.
That is gonna be how you can kind of get out of your own little bubble. But yeah, that's what I would say. That's stunning. I love that so much.
I, uh, am gonna throw a curveball at you, Jamie. Is that okay? Ooh. Sure.
Yes. Okay. I don't know if you saw me. I was like, I, I was like, look, I was like opening my phone 'cause I needed to go grab this post that I'm about to share with you.
Yeah. So I was- Love it. paying attention and I wasn't just like on my phone texting. Uh- You were texting someone while you're, you're hitting here with the podcast?
I was tr- Great. Appreciate that. Mm-hmm. So multitasking ADHD, you never know.
It might have- Mm-hmm. Mm-hmm. come up. I went and I literally saw this today.
Okay. And so I think this is a great the, and, and it was about educational content. It was about hairstylists posting educational content. And I definitely- Yeah.
have my own fucking opinion about this. Sure. But I'm curious to see how you would respond to this. All right?
So here's the post. Hairstylists, I'ma hold y'all's hand when I say this. And I am, I'm, I'm pronouncing the spelling of how this person posted this. Perfect.
Hairstylists, I'ma hold y'all hand when I say this. Y'all should have never started giving all that, quote-unquote, "free" education away. Y'all should have never played into teaching for free with Reels and such. Your clients that pay you are the only people you should be giving any type of instruction to.
You don't see plumbers out here teaching their trade so freely, or electricians, or any other industry. There's a reason for that. Sorry, but I'm not proving my worth by showing my techniques and such. Hmm.
So, again, I have my opinion about this. Yes. I feel bad for throwing you a curveball, but I would love to hear if you have any top-of-mind thoughts. Love this.
Not sure who posted it, so obviously no shade to them, but, um, yeah. I, I don't agree with that. And here's the cool thing about the internet is we can disagree and agree and we can all have opinions and that is great. Um, I don't think so.
And again, this is coming from a place of this is what I do, you know, and this is what I've been teaching for years, and the reason why I teach what I teach is because it works, and it works not even just with what it worked for me as a stylist, but it works for all of my students and, and people that have used it. And the reason why I don't agree with that is here's the thing. Why do you think that Costco gives out free samples? Because they want you to try the product.
If it didn't work, they wouldn't do it. Why do you think that you and I, as digital educators, online educators, we give out free workshops, we give out free, um, PDFs, guides, things like that? Because we want people to experience what it's like for us to work with them.And all it takes is them to come to one of our free workshops or one of our free things and they're like, "Oh my gosh.
I got so much free value from Jamie or Hunter or whoever that, like, I can only imagine what it's like to pay to be with them, to learn from them, to experience them as a service provider," whatever. And I will say, there are bloggers out there who are making a killing on YouTube and TikTok and all of these things, okay? Um, and, like, I mean, there are so many accounts that have blown up on TikTok, it's wild. Like, if- if you get stuck in the algorithm, it'll show it to you, but, like, drywall people that are on the TikTok, oh my god, it's so cool.
Um, and yeah. Their businesses have fucking blown up because of that. And so, here's the thing where I would say is, we're not necessarily teaching clients how to do their own hair at home. I'm showing the service so that my clients can see that I'm the expert and that I'm the one that they wanna go to and that they can see what that experience is gonna feel like for them so that they can put themselves in my chair and, you know, they can see themselves in that situation.
And they can say, "Oh. Yeah, Jamie's an expert. Clearly I wanna go to her versus somebody else who's not sharing that stuff." So yeah.
That's my soapbox. I don't agree. No, 100%. I completely agree with you.
It's about building trust. You, nobody will spend money with you unless you are establishing yourself as somebody who knows what the hell they're doing. Yeah. And you do that by showing somebody that you are knowledgeable and then also offering them value at the same time.
Like, how powerful is that? By offering somebody something that they can tangibly use and get a win with while simultaneously proving that you know what the hell you're talking about and also that you're gonna be creating a safe space for this person to be able to ask you questions. Yes. And then also that you're gonna teach them things to be able to take care of themselves with their own head of hair at home, which may- Yeah.
look different than the one-size-fits-all educational Reel that you just posted yesterday, right? Like, that is really making you so much more valuable. It's- it's positioning you as such a more valuable hairstylist than somebody else who's just gonna gate keep things and just going to post their work, you know? So completely agree.
Yeah. By the way, no shade to this person, I agree. Thank you so much for saying that. No shade to this person who posted this or anybody who has this opinion or has said this opinion before, because I think it's a, like, I think it's a- a- a fair assessment, you know?
Sure. But I do believe that there's a strong argu- argument against it, point in case- Yeah. what we just talked about. So- Yeah.
Thank you for that. I appreciate that. Totally agree. So here's the tea, all right?
So obviously all the things we talked about today are really fantastic. We have some good strategy to move forward. We know that Instagram is still important and that we should be keeping up with it, right? Now, with that being said, it's difficult to fucking do all this shit, right?
We all know. We- we are- we are- Mm-hmm. We are full-time receptionists, we're full-time client experience, uh, curators, we are full-time marketers and social media experts and influencers and all that shit nowadays, right? And we did not sign up for all that.
We just came in the industry to do hair. So it can get very overwhelming and feel really hard to stay consistent and do the things that we need to do to keep up, to grow our businesses, particularly with Instagram marketing. And so, Jamie, I know that you are going to be joining us along the Modern Hairstylist Tour 2025- Yay. at our Dallas, Texas date on March 9th and 10th.
And so, Jamie, tell us about what you're going to be teaching us during our time together on the Modern Hairstylist Tour in Dallas, Texas. Ah. Okay, so one of the things that I'm the most excited about with this particular workshop and class is that we actually get to spend good amount of time together. Uh, Hunter's being so generous and letting me spend a lot of time with you.
Sometimes I come in and I'll teach for, like, an hour and, you know, with just an hour, there's only so much that we could talk about. Um, so I'm really excited with this particular workshop, because we're gonna go into exactly what's working right now. So obviously, today I kinda just shared kinda overview stuff. But we're gonna get into the nitty-gritty of what's working with things like Reels, how to batch our content, how to use AI a little bit, um, but I'm gonna make it very easy for you, so don't stress.
If AI's something that you're just like, "I can't even touch with a 10-foot pole," um, we're gonna break it down and make it super simple for you, because that's like my thing, is I understand that Instagram kinda sucks. Like, let's be honest, like, no one, I mean, maybe there's people out there, but like, I feel like most hairstylists are like, "F this. I hate Instagram. But I have to do it to grow my business," right?
And we understand the value it brings, and yet it still sucks to create all that content. So, um, in this workshop, we're gonna be talking about how to not have it suck so bad. How to batch content, how to get it really easy, um, and just how to, like, really streamline everything when it comes to Instagram so that Instagram isn't something that you have to constantly be thinking about. And I think that's a big thing, is like, we're always having to think about, "Did I post something?
Shit, it's been a week. I didn't post something. Oh my god, I haven't posted on my stories in a month." You know, like all of that.
I want Instagram to be something where you don't have to think about it. So that is my job with this workshop. Um, and we might even be doing some fun, like, live audits and, like, getting my eyes on your page and doing that in the audience. I think that could be fun.
So we'll see. We've got some fun stuff planned. Dude, that will be so freaking cool. People will get so much freaking value from that and I'm so grateful that you're gonna be joining us, because I know that you are going to change the game for all the people who attend our date.
And for those of you- ... who are not joining us at our Dallas date, um, just so you are aware, you are gonna get, going to get a replay of every guest speaker class- Ooh. no matter what date you attend. So, um, you can join us at any of the five cities that we are going to be going to along the Modern Hairstylist Tour 2025, um, by going to hunterdoehney.
com/tour. We're gonna leave Jamie's link specifically to Dallas in the show notes of this podcast episode, so make sure to go ahead and check that out if you'd like to join us at that date. But nonetheless, Jamie, thank you so much for joining us today. Thank you so much for sharing your knowledge and helping this industry.
We really appreciate you. Yay. Yeah. Thanks for having me.
Do you have anything else to share with the people before we sign off today? I mean, here's the thing. Like, I think that when it comes to Instagram, this next year is gonna be about having a little bit more fun. That's kind of, like, my vision for it.
So that's my goal as, like, an Instagram educator is, like, how can I make Instagram suck a little bit less for everyone and have a little bit more fun? Um, so we'll be coming up with some fun ways on how to do that. And, uh, yeah. I really hope that you get to join us.
First off, I'd love to meet you in person, you know, like the people who are listening, um, and get to help you out with Instagram and just make it easy. And then obviously, you get to hear everything that Hunter's gonna share too, 'cause it's gonna be awesome. So yes. Let's see you in Dallas.
Dude, thank you so much. And yes, like, actually a lot of the things that I'm gonna be teaching otherwise are gonna really complement the things that Jamie and I are gonna be sharing well t- well too. So like, you're gonna just get, like, you're gonna- Aw. be leaving with the full package, my friend.
So it's gonna be- Love. freaking huge. So cannot wait to see you there in person. Thank you so much for tuning in to the Modern Hairstylers podcast.
Jamie, thank you so much again. We appreciate you. Peace out, girl scout. Thank you.
Bye-bye. Awesome.
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