The Power of Niching Down w/ Ebony Nelson

Let me guess. You are a hustling, bustling hairstylist behind the chair, working so hard to build a beautiful career for yourself, one that gives you time, freedom, and energy to spend with yourself, your family, and your friends. But you feel like you're always working in your business even when you're not behind the chair. My name's Hunter Donia, and I help you automate your systems and implement really beautiful strategies so you can grow your business without the overwhelm, and this is the Modern Hairstylist Podcast.

Hello, friend. Welcome back to the Modern Hairstylist Podcast. I am so excited because, as per usual, I'm bringing one of my cool, amazing, freaking awesome friends onto the pod to be chatting with you and spilling all the tea with me today. I have Ms.

Ebony Nelson up in the gay. Hello, Ebony. How are you? Hey, Hunty.

I am doing amazing. I'm so happy to be here, like, I've been waiting for this since I got the invite, was pumped up to get the invite. It's always a good time. Yes!

I am so grateful that you wanted to come on. I was like, "Yeah, we need to have Ebony on, like, at one point or another, because that's just, like, inevitable, like, it needs to happen." So I'm so glad that you're here. I'm so glad that we get to chat today.

Ebony, we met on Clubhouse, like, last year. It's probably been more than a year now, right? Yes. December was our year-niversary.

Oh my gosh, wild. And you were on Clubhouse before I got on Clubhouse, and I walked in, and you had, like, all these followers, and I was like- ... "Oh, Ebony's been, uh, been out here, like, doing her thing, like, connecting with these people." I'm really grateful that we were able to connect and that we were able to, you know, do some rooms together and really grow, like, with that platform together too- Yes.

you know? I thought, I thought that was really beautiful, and I'm glad that we, um, still have a friendship today. And really glad to get to chat with you today and, and share some love with people who get to listen to this. And so before we get into it, and before we get into, you know, y- uh, what, what we're specifically gonna be talking about today, I wanna know a little bit about you, Ebony.

So what brought you to, um, where you are today? And also tell us, like, who, who you are, what you do, like, how you help hairstylists, et cetera, et cetera. Okay. What brought me from where I am?

I've always, like, had a love for hair, been braiding my Barbie since I was, like, eight, you know? And you know it's hard as crap to braid a doll's hair, right? So as my career evolved, I was act- I started doing this treatment on people. It was a rice water treatment.

I was just like, "Maybe I should just focus on hair care," because the results were, like, amazing. I needed to figure out what was gonna work for me, 'cause, you know, just jumping around, jumping around, I'm like, "Eh, whatever." So as I continued to grow as a stylist, I was like, "How can I share what I know and, you know, give back to other people?" Because, you know, we have YouTube University, no dig on YouTube, but- ...

it's not official, and I feel like that's the big thing that's been missing from the industry for a long time. Like, giving back to the up-and-coming hairstylists versus kinda, like, holding things in and letting them, like, dig it out the mud and figure it out for themselves. It's like, "Why?" We won't be able to do this forever.

You know what I mean? We need someone else to carry the torch. So I've been an independent stylist all my life. Mm-hmm.

And, you know, I went from booth rental to suite, and I've been in a suite for about 10 years. Mm-hmm. Loving it, and I just like the freedom. I don't think I'd ever do anything else.

So right now, you know, I do the education piece on the side. But yeah, I do the education 'cause I really, really just like giving back to people and watching other people flourish. And my goal is to make others better than me. You know what I'm saying?

Hopefully they can take what I teach and be way better than me. You know what I mean? But just to be able to be a part of someone's journey at some point is, like, really exciting to me. Yeah, and I really, I can just, like, feel that from you, right?

Like, I really, truly can, like, feel that energy from you that you really want to make a difference and an impact. And I love how you talked about how, you know, it's important for us to consider, like, these, this next generation of stylists coming up, or even stylists who are, you know, who've been doing it just as long as us- Mm-hmm. right, who need to bring be, bring, bring it to the next level, because our industry has changed so much, and it still is changing so much, like- Yes. every single day, right?

And so, um, and, and, and I think that you and I have been able to kind of stay ahead of the curb, and to be able to share that with, um, with other fellow stylists is a, is a true gift. And I, I feel your passion for doing that, for sure. And I think that- Thank you. you are very much meant to do that.

And, um, I think it's really beautiful that you are making an impact in other people's lives in this industry. I think that's really cool. Thank you. That's cool that you've been your own boss since the, since the...

since out the gate. That's cool. Out the gate. You're in Maryland, right?

Yes. And so they have booth rental salons in Maryland? Yes. Okay, cool, cool.

I didn't know because, like, I'm in Pennsylvania, and I just, like, I'm literally, like, right on the Maryland line, and there is no booth rental salons in Pennsylvania, so I wasn't sure. It's not as many as it used to be, 'cause, you know, the industry, again, is evolving. So most people want the privacy and the intimacy of being their own boss and being in a suite, but being in a booth rental salon used to be the thing. Right.

You know what I mean? Versus, you know, working commission or working from the home. Right. You had a booth rental salon at, like, a popular, I mean, booth rental space at a popular salon, like sh- Right.

That was it. You know, we'd spend all day there. Right, right, right, right. But you've really enjoyed your suite.

You've been in a suite for 10 years. Mm-hmm. You know, I really love being in a suite too. I really like the privacy.

It's just me. Like, I don't have to deal with any oth- any other personalities.Yeah, no, it's good stuff. So Eb, I know that you have a course that you are kind of relaunching, repackaging and, and giving it a little bit of an upgrade.

I think I got, like, the intro to that course arou- like ac- I think probably, probably a year ago, like around a year ago. And I mean, even just like the short time that I spent in it, I mean, it was, it was excellent. Like, I freaking loved your presentation and, and it kicks ass. And I think it's something that a lot of hair stylists, you know, really, really need and need to understand and so talk to us a little bit about Niche to Profit and talk to us about what a niche actually is, like within our industry and, like what that actually looks like for people and what you're seeing within the, in the industry and, and the power of all that.

Okay. Um, well, Niche to Profit is my baby, it used to be called Relate and Retain. You know, after developing it, I kind of figured where I could make certain things stronger and, um, kind of looking at what stylists really need and what areas they're mostly struggling with in their businesses. A niche actually is when you pick a service and you say, "I wanna focus on this.

This is my goal." Like, for ex- I'm just going to give the example, I focus on hair care- Mm-hmm. and most of my clients are textured clients, like so they have curly hair and they like to wear it straight. Now, you know, doing curly hair, you have to kind of care for the curls in a way to not damage them.

Right. Make sure they have the proper moisture, all of that stuff. So I've created packages around that to support the hair care. Mm-hmm.

Now that, in a sense, is optimizing my niche. Right. So that's what I teach them how to do, how to optimize that and to become more profitable. If you're serving that one group of people, all of the people in that group are going to come and run to you and say, "Well, I want what she's got 'cause she knows what she's doing."

Versus if you're serving, you're doing braids, you're doing color, you're doing all these things that don't really have a lot in common, you're going to get clients that will continually come in, but it will be more of a hustle because it'll be harder to do things like manage your time- Yeah. know exactly what you're coming in to do that day, like I love coming to work and just having to show up. I don't have to bring anything extra, I don't have to do anything extra, I know exactly what's on the menu every single day. Right.

That has helped me sustain a very nice level of income, a very nice level of freedom, yet all from choosing to focus on one service. And then I have tiers to the different luxury packages I offer. I love that so freaking much and I think it is so brilliant and smart. And I mean, my, me personally, I don't think I'm as niched down as you, but I think I am pretty damn niched down because I, I- Yeah, you are niched down.

Because I only take low maintenance color, so like, mostly balayage, right? So like, I don't do any other color really other than that and I don't do, like any haircut onlys. You're so right though, I never thought about it. I can just show up and I just order, like the same type, types of stuff to, like keep things, like in stock and keep it flowing, and I don't have to ever worry about getting, like all these, like vivid colors.

I don't have to worry about getting all of these, like other things, like being all over the place and getting all these different tools. That is so true. Like so, so you are more profitable because you're, you have a smaller inventory and a smaller cost of doing business. You are, you have more freedom and more simplicity because you have a predictable schedule, a very predictable income, right?

Because if you have packages and you have one thing that you're niched down in, then you can create so much simplicity and predictability. Yes. And if it's something that you really love... Exactly, so I'm happy to do it every day, like every day I'm there.

And, you know, I talk a lot about, you know, getting burnt out in this industry and I think that burnout can come from, you know, doing, like a lot of services that you really don't enjoy doing, especially at a certain point. It's like when you have a couple years in and like you've been working your ass off, at a certain point, like something's gotta give. Like if, if you have the experience and you really en- like really hate doing these services, like stop doing them. And people are so afraid to like, to stop doing them, to stop doing a thing because I hate to say it like this, but they're borderline, it's, it's like fear and then out of their fear comes letting your clients run your business.

They're in control of what you're doing versus you being in control and loving what you're doing. Oh my gosh, mic drop. Yes. Very much so.

Yes. And so, okay, so I wanna ask you this then on top of that. Mm-hmm. So if somebody...

'Cause I hear this a lot and I feel like you probably hear this a lot too. What if there's a stylist, right? And they say, "But I like doing everything," right? "But I like doing these five different services," right?

Mm-hmm. "But I want to be more profitable, but I want to be more simplistic, but I, I know what the power of niching down could actually be." What would you say to that stylist? Um, first I would probably...

I'm like a problem solver, so I would look at the five things that they like to do- Mm-hmm. and I would say, "Well, one solution is looking at how those five services could possibly relate to your niche." Right. If they can't, then maybe you need to offer certain things or certain days because it still will bring in that time management factor.

Mm-hmm. Because you would hate to have one client getting braids while you have one sitting under the dryer waiting for hours- Right. for you to finish, like you don't wanna do that either. Right.

I, you know what, I think that we don't talk about the time management factor enough. Like I really love that you, that you focus- Yeah. on that side because like, because like with like scheduling too and like, it just makes such less of a headache. Would you agree with me?

Absolutely. 100%. And let me ask you this though, so, and you said that people are like scared, right? Yes.

What do you think that they're scared of? I think there's- It- I think- Okay, this is- this is really, like, a mindset. It's gonna go into the mindset. Let's do it.

It's a fear of not being in control, because it's what you've always done. And when the unknown steps into play, you aren't really in control of it, but it's something new, so you aren't really knowledgeable of all of the actionable steps you have to take to keep the structure. So without that structure, you're like, "Oh, my gosh. What's gonna happen?

Are people gonna come? Are people gonna leave? Like, am I gonna be able to really do this? How much money am I really gonna be able to make?"

And then, one thing I learned about from one of my coaches is, um, about the energetic minimum and the energetic maximum. Mm-hmm. Energy-wise, like, you're so used to making money a certain kind of way and maintaining a certain amount of money. Sometimes the fear is actually the responsibility of having to do more to get more.

Mm-hmm. Because you're used to being at this baseline that you've become comfortable with. And when you want new things and things that will take you to higher places, you have to raise up a little bit, too. Mm-hmm.

So I think that's the kind of- the fear kind of surrounds all of those things. That's so powerful. I love that so much. And I love that you talked about- it's- it's- it's what you've always done, right?

And I think that, you know, the longer that you have been in it and been doing it, I mean, the harder it is to make any changes. Yes, yes. You know? Um, especially, like, if you do have a built-up clientele, right, and you, like, want to start making changes, and it's like, "I mean, I've been seeing these clients for 10 plus years maybe."

Like, "I" Like, "These people rely on me," right? Yes. And- and I think that's when we go back to, like, letting your clients control your business. At the end of the day, like, let's be real, okay?

And I think that what we- I think we really don't realize this, but at the end of the day, like, this is a financial transaction. We love our clients, we love making these relationships, we love making these relationships, like, it is a beautiful part of what we do, but I- at the end of the day, it is a financial transaction, and they wouldn't show you the same energy 90% of the time. Absolutely not. Absolutely not.

No. They won't. They won't! And, like- and, like, when- when shit hits the fan, I see it so often, like, with, um, stylists.

Like, whenever they make changes, or whenever some- they're going through a hard time, or, like, something like that, whatever it may be, stylists have a big wake-up call when they think that their clients are gonna show up for them and, like, be supportive, and they're not, right? And maybe some of them are, right? But- but I think that, you know, we sacrifice so much of ourselves because we have this, like- this, like, jaded perspective of what- of what is going on in our business, and, like, what those emotional investments actually are at the end of the day. Yes.

You know? So we're so scared, and- and we're letting our clients run our businesses, when in reality, like, at the end of the day, like, you need to take responsibility for yourself, and you- Absolutely. and you have the power to do that too. And I think that's really cool that you're teaching people how to tap into that power, right?

Because that's, like, really what you're doing. It's like people have the- have the chance to do this, and- and you're showing them the road map, and I think that's really awesome. Thank you. So let me ask you this.

Let's say somebody, um ... let's say somebody's kind of, like, the jack of all trades, right? Or, I mean, let's say that they really- that, you know, they are kind of, like, becoming known for something, or, like, they're kind of starting- Mm-hmm. to specialize in something, but they still have the- this service that they don't like to do, this service that is, like, taking up a lot of their time, that it's, like, not profitable, or just, like, not the tea for them, right?

Mm-hmm. Do we just cut all of those services out all at once? Do we, like, slowly step into it? Like, what do you think?

Realistically, like, I'm a risk-taker. Uh-huh. I'm gonna start with the realistic part first. Okay.

Realistically, I'd say start to phase it out, because the more you do what you get better at, you're gonna start to have a higher demand for that. Right. One day, you're gonna have to let go what's really- what you really don't feel, like, passionate about. But the other thing, for me, like, cut it off.

You know what I'm saying? Make the space. Yeah. Make the space, and use ...

and- and- and you bring up a good point where it's like, if you do start to niche down and specialize, you're gonna get the demands. Yes, absolutely. My clients talk to me about how, "I don't take this service or that service anymore." Yes.

And, you know, they just think it's interesting, and- and I just, like, tell them. I'm just like, "Well, I mean, 90% of my demand is for my- my balayage, so why would I still cater to the much lesser than of my demand-" Yes. "... when I have this massive amount of people who want me for what I do best, you know?"

Yes. So I think that's a great- a great point. And so do you think that if somebody has not yet seen the demand for their specialty that they should not jump right into, like, phasing out the other services? I think that's something to consider, and I think they have to be willing to make the change.

I alway- I do specify in my program that this is not going to be, like, an overnight success thing. Right. I'd say to give yourself, like, three to six months, like, depending on you putting in the work, implementing the steps. And it's all about how you show up and present yourself, and kind of like, for lack of better words, articulate your value visually and, um, educationally on- in the online space.

But yeah, I don't think they should stop doing the other services right away, but I do think they should start switching up their menu to invite other clients and maybe start only advertising for the things that they want to do. Right. So get started, put their feet in, and, like, really s- Yes. do the work to start seeing the demand.

Absolutely. Mm-hmm. Yeah, I love that. And so you talked a li- I mean, you shared, like, a little bit of those things as far as, like, really starting to share the perceived value and raise that of that specific service, right?

Yeah. So specifically, maybe if you wouldn't mind sharing, like, what does that look like? So if somebody wanted to really start marketing, like, their niche, and they wanted to start getting a way higher demand of, like, a specific service, where do you think somebody should start? Or, like, what do you think the best way of doing that is?

One thing I would do, um, first send an email out to your clients letting them know about all the amazing things you're doing for your business and how you want to service them better. "And this is what your menu's gonna look like moving forward. You're gonna be offering more of this particular service, and here's why." Mm-hmm.

Number two, in the online space, I think that they should start to record, like do reels of videos, or however they're doing it. But there needs to be some type of recording or like a journeying of the service, like from start to finish. What's the experience gonna be like during my time with you? Right.

That's down to the shampooing, um, maybe you're doing a steam treatment, if there's color involved. You know what I'm saying? I always... I love buying the cute little foils.

Every time something new comes out from Framar, I'm like... Yes! It's so bad. I will drop all the money on that.

I love it. And it's like, "I don't need this, but so what?" So. You know, when my clients are there, I'm like, "Do you wanna be hot pink?

You wanna be tie-dye? You wanna be leopard? Or you wanna be sparkle? Which you want today?"

Right. And they're like, "What do you mean?" I say, "Girl, just pick one." And then they, "Oh, it's the foil."

You know what I'm saying? It's still an exciting thing to kinda keep them involved, but to show those things, and to show the transition from what, what, from when they looked like when they came to you, and then, you know, to the end of the service. Showcase the products you've looked... Ugh, you, you, you, ugh, blah, blah, blah.

You got it. Showcase the products that you're using, what the hair looks like when you're done and in between. Like, there's... The hair looks one way blow dried and then it looks another way when it's finished.

Mm-hmm. That finished product should look finished, not halfway done, and I, I see that a lot from, you know, maybe people who need more experience or whatever, but... Really like the before and after transformation, right? Yeah.

And then on those different posts or photos or whatever, I tend to educate them on the different steps, like what I did. "Oh, today this person got this. This is what we did." And, you know, talk about their hair journey a little bit.

And that will definitely pique the interest of some people, because I kinda use the verbiage that the clients or the guests use, you know, when they're talking about their hair problems. So it's easily identifiable for people who are looking for those things that I have to offer. Yes. Uh, yes.

And I think also what that does, which I don't know if you'd agree with me, but like, it makes it super relatable. Like, 'cause you- Mm-hmm. could... Because you're telling, like, real stories.

And, like, human beings can, like... They love a good story, right? And so, like, they, they'll be able to see themselves, like, in your chair, I feel like, if you, if you just... And, and that's...

Mm-hmm. You know what? What a simple way of approaching marketing, because I think that we all get so, like, like, nervous and, like, confused about, like, how to get started, or, like, what to write in a caption, or this, that, and the third. It's, like, just, like, show up authentically and use the experiences that, that are happening in your chair.

Like, if you took a picture of this person's hair, like, just talk about what they came in- Yes. talking to you about. And I love that you said use their verbiage too. Because it, it is a connection thing, and it's all emotional.

Things that people want to change or don't like, or they just, they just need something different. And if you're hitting those few points, they'll say, "Oh, my gosh, just saw what I was just telling my friend about. I need a trim, but I don't want a haircut, so I just need a dusting." Like, they might...

Everybody doesn't know what a dusting is. So if you're explaining it, and then- Ooh, yeah. showing it and showing the before and after, that may be very comforting to someone who has been to a stylist who was scissor happy, or something like that. You know what I mean?

Right. You, you have a background in marketing, right? Or communications, right? Yes.

I, I, I mean, it's so obvious. It's so obvious, because, like, you really understand, like, making that human connection, and I love that you also talked about it's emotional. It is. Right?

And, like, we are making, like, we are making, like, real emotional connections, and making sure that, like, the person that we're speaking to is, like, really connecting with what we're sharing. I think that's really, really powerful- Yes. and really strong in your marketing, especially when you're trying to focus on one specialty. And, and also, would you agree with me too, your marketing becomes so much more simple when you just talk about one niche and one specialty?

Yes. Yes. And talk about it over and over again, because they wanna hear it. They wanna hear more of it, just the different scenarios, different instances.

Like, nobody's gonna get tired of it. So I was just talking to my, um, my membership about this actually, and I was talking about m- just me, for example, as an educator, and how, you know, like, my, my niche is, like, boundaries and automation- Mm-hmm. and, and client experience. And, like, I told them, like, over this past freaking, like, year or so, all I've been talking about every day is boundaries, boundaries, boundaries, boundaries, boundaries.

Mm-hmm. And, you know, I get a little bit, uh, sick of hearing myself. Yeah. Right?

But it's what makes me successful. And as much as I think that I've talked about it enough, people still love to hear it, right? Mm-hmm. And I think that we think that, that...

We, we're, like, in our own bubble and in our own worlds, and we think that because we've said it a thousand times that people have heard it a thousand times. Right. But that's not true. And that's that evergreen content.

So if someone's new and they come to you today, they're not gonna immediately scroll all the way down your feed to learn about boundaries. They wanna see what you said about boundaries today. Yes! You know?

Yes! So yeah, just keep talking about it. I love it, because the way you do it, you do it in different ways. I don't care if you're saying the same thing over and over again.

You kinda dress it up, make it fun, bring different scenarios into it. My favorite one is when you did the, um, "Drop your phone number in the comments right now so I can call you." Yeah. I was like, "That was..."

I loved that. I was like, "That was so key." Yeah, it was. Like, it was, it was entertaining, but it was literally, like, hit somebody right in the emotion.

Like, "God, I'm not giving my client my phone number." Right. But that's literally what you're doing. Right.

Right. Yeah, and you can get creative and, and bra- and bring different things to the table, right? Mm-hmm. E- even if it's around the same topic.

And, but, but I just really, really wanna go back to, like, the simple idea, because this literally brings you your content, like, so easily. Mm-hmm. And it's so authentic.... of just talking about the real stories of the- Yes.

people who are sitting in your chair. That's how you can talk about the same thing that you're doing over and over and over, but in different ways. Like, I- Yes. love that idea so much and that approach, for sure.

So tell us about Niche to Profit. Tell us who i- who it's for, like, wha- if it's the right fit for people. Like, tell us the tea, please. Okay.

So Niche to Profit is a six-week self-paced program. Now, I am not stating that you will be making six figures in six weeks, but I am stating that you will have a roadmap and my framework that I use specifically to increase your income, double your income, or make it to six figures. So the framework is pretty much we start off with choosing your niche, because that's what's most important. Within that, you wanna pick your services and we're gonna work on optimizing your services.

Mm-hmm. Or optimizing your menu around that service. We're gonna change the verbiage in your menu because you wanna create a luxury experience if you're going to be focusing on one group of people. Right.

You need to draw them in like bees to honey. Right. Then we're gonna talk about your value. How can you articulate that?

Value does not always have to do with pricing. Mm-hmm. Value is how you present yourself and what you are perceived as. Everything is perception in marketing, period.

Period. Yes. So you'll learn how to articulate value and speak to your dream clients, because they, those are gonna be the people who kind of, y- their ears will be ringing when they hear what you have to say. Next, we're gonna focus on the brand experience.

Your brand speaks for you when you're not around. That goes back to kind of creating that evergreen content, that Hunter, me and you were just talking about. The way your guests are gonna feel when they're with you, when they're not with you, like, how are you still reaching out to them? What are you doing to make them still feel valued when they're not in your chair?

And again, how you show up for your brand, how you show up for yourself, how you show up in a salon. Right. Or, you know, if you're a beauty professional, like a aesthetician, how you show up in that space. The next one, we're gonna talk about getting comfortable with money, because this is a big thing for people.

Um, we talked about the energetic maximum and minimum, but, you know, we're gonna also talk about how money is not a bad thing. It's just an exchange of the energy that, you know, you put out there and you worked hard. You paid money for education, you learned all these skills, techniques, whatever, and it's really not about the skills and techniques that you have that's gonna make you the extra money. It's a strategy.

Right. So we're gonna learn the different formulas and strategy that will get you to your desired income goal, as well as helping you maintain your desired income goal. 'Cause it's one thing to make money, it's another thing to be able to maintain the level of income. Mm-hmm.

That's the hard part. So then we're going to get into marketing, and we are gonna talk about how you can differentiate yourself in the industry and in this beauty market. And, you know, some people say the market's saturated or the industry saturated and it's really not. It's enough space.

This is a billion-dollar business. Right. There's enough space for each and every one of us to do exactly what we wanna do- Mm-hmm. however we wanna do it.

So we're gonna talk about what sets you apart and how you can better let that message come across and what you wanna showcase in your marketing. And then we get into the execution. That's where we tie it all together, help you do your step by step, your little mini framework, and it's something that you can repeat over and over again- Yes. that if you wanna choose another niche, you'll be able to do this too.

If you want to offer higher paid services, you'll be able to implement the same system and strategy. And along with that, I have some special guests in there- Ooh. that one of them is my financial advisor and he talks about 401k, retirement planning, and disability insurance and things like that. Things that we really, really need and should be thinking about early on.

Right. And then I have someone, she's an IRS auditor and a CPA, and so she has different things in there, like a video, and a spreadsheet for hairstylists to better plan, like month by month what your income is so you can be more organized with your profit and loss and know what you need to put up, et cetera. Mm-hmm. Dude, that's so badass.

Thank you. Oh my God, that is so freaking cool. It's like the total package. Like that's so lit.

That is so awesome. And, and, and, and that really, like, really speaks to the name, like Niche to Profit- Yes. because not only are you teaching the marketing side of like getting the traffic into your door and like really learning how to share the perceived value of you actually specializing and niching down, but then you're talking about, okay, girl, like the money's gonna come, so what are we gonna do with the money? Right?

Yes. And then what are we gonna do with the people once they have come into our business and how are we gonna maintain that flow and like make it systematized? Like I think that is so brilliant. I think that's what- Thank you.

yeah. I think what you're sharing is freaking awesome, Eb. Thank you. Absolutely.

So everybody, we are going to leave Ebonee's like links, all of the things, the Instagrams, the websites, all of the things in the show notes, of course. So make sure to go follow her and check her out. She is a amazing human being and educator. And make sure to check out Niche to Profit if you are really looking to, you know, specialize and really take, step into the power that you hold to niche down and make a bunch of money doing it, right?

Yes. Um, and so Eb, if it ju- we are gonna leave links in the show notes and stuff, but tell us like where can we find you on the Instagram? Do you, do you wanna go to your website or do we wanna go to the Instagram? Like tell us where to find you.

You can go to my Instagram. I do have all of my links listed there. My Instagram is TheEbeneNelson. I'm the same on Facebook and on TikTok, I am HairTheory2.

0. Perfect. Good stuff. Good stuff.

All right, Ebene, thank you so much for coming on here. And I've said this to you since the very beginning- ... you are so good at just, like, very clearly stating, like, just like a mic drop statement. Like you only- ...

you only speak when there's gonna be gold coming out of your freakin' mouth. Thank you. Oh my gosh. And it's not intentional.

I just, I, I really- Yes. like to be clear, so thank you for that. I r- I truly, like... I'm sure my listeners probably wish this too.

I really wish I had that skill. Like I, I, it's so, it's so admirable. But, um, anyways, thank you so much for dropping so many golden nuggets. I know that the listeners freaking probably will, are gonna be obsessed with this episode.

Thank you for being a friend. Thank you for doing what you do for the industry. Oh, thank you. You are, yes, you are amazing.

Friends, thank you so much for tuning into the Modern Hairstylist podcast. I hope that you enjoyed this episode as much as I did. If you did, we would very much appreciate if you left a five star review on whatever podcast platform you're listening to this on. If you're on Apple Podcasts, um, I would also very much appreciate if you left a tiny little blurb of what your experience has been listening to the pod.

It just helps us reach more like-minded beauty professionals just like you who are looking to change the standard of this industry and are looking to work smarter, not harder, and grow a beautiful, badass business for themselves behind the chair. Till next time, peace out, Girl Scout. Bye-bye.

End of transcript. © 2022 Hunter Donia LLC.