You don’t need another idea. You need someone to show you your next step and make sure it gets done.
MSM+ is a year of coaching with me. I check in on your progress all year, so the work actually gets finished and done right the first time.
Founding members: join before January 1 and everything starts January 1, 2027. Nothing is charged until then.
What a call with me does
“I just had a paid 1 hour coaching call with Hunter, and he spent the whole hour carefully guiding me through a price increase, my first in 3 to 4 years. We went service by service through the pricing calculator to find my most profitable services and bring the least profitable ones up closer to match. I felt so confident announcing the new prices to my guests the very next day, and I had zero pushback. Thank you, Hunter, for helping me do this. I can’t wait to book our next call.”
“Hunter built a real community and breaks everything down into manageable, actionable steps. With his one-on-one coaching calls and the way he keeps his tools updated yearly, I was able to recover from letting go of half my clients and rebuild my mesh extension clientele in just two months. I increased my income by $40K in 2025 because of Hunter’s program, and I have real hope I can do it again. Even my hairstylist friends signed up this year without me really pushing it. They just saw my work and wanted in.”
“1:1 calls with Hunter have been massively life changing. He took the time to go through my pricing with me and come up with a game plan to roll it out to my clients. As a result I have had 2 of my highest grossing months ($10k and $12k) in the salon. Now I don’t make any big changes in my business until I book a call with Hunter.”
Maybe you know what to do, maybe you don’t - either way, it’s not getting done.
Sound familiar?
- You’re booked, but new client requests have slowed down and your income hasn’t moved in a year.
- You haven’t raised your prices in a while, and you keep putting it off.
- You watch the videos, save the posts, buy the course. Almost none of it gets finished, because a new idea always feels better than finishing the last one.
- You redo the same thing three times, especially the tech, because nobody’s there to tell you it’s right.
- You get stuck on something small, a price, a policy, a setting in your booking software, and it sits there for a month.
- Nobody in your life gets what it is like to run a business from behind the chair, so the journey feels lonely.
- You keep meaning to get to it. “Next month”, you tell yourself.
- Or you are not sure what the plan should even be, or what makes sense for you right now. So you do a little of everything and none of it sticks.
Picture this instead.
- You know your next step, every quarter, because we pick it together on your Quarterly Coaching Call.
- Someone with expert eyes has looked at your business and shown you the blind spots and opportunities you couldn’t see from behind the chair.
- Things get done right the first time. No more redoing your booking setup or your pricing three times.
- When you get stuck, you book a call and it’s handled that week, not next quarter.
- You finally raised your prices, and new client requests are coming in again.
- I check in on your progress all year, so nothing slides to “next month.”
Same goals you have now. The difference is you actually do it.
Who MSM+ is for (and who it isn’t)
It’s for you if
- You’re fully booked, but new client requests have dried up.And your income has been stuck at the same number for a while.
- It’s been a minute since your last price increase.You know it’s time. You just haven’t done it.
- You consume a lot and finish a little.Courses, podcasts, saved posts. You want someone to help you pick what matters most and get it done.
- You want it done right the first time.Especially the tech, so you stop redoing it.
It’s probably not for you if
- You’d rather learn at your own pace with no check-ins.That’s MSM.
- You’re past six figures, booked weeks out, and want a small room that meets every two weeks and builds things with you.That’s the Mastermind.
The whole MSM program comes with it
Modern Stylist Movement (MSM) is my business program for hairstylists: short video lessons, templates, and tools for every part of your business. MSM+ includes all of it.
- Foundations. Pricing, boundaries, branding, and the must-have systems, so you always know what to do next and why it works.
- Marketing. A proven plan to bring in the clients you actually want, so you stop guessing.
- Operations. Online booking you and your clients both trust, onboarding and follow-up that blow new clients away without you lifting a finger, and assets that cut the back-and-forth.
- Client Experience. A guest journey that turns every visit into a wow moment and lifts rebooking and referrals, without discounting yourself.
- Plus: 133 templates in the Hairstylist Template Vault, the Service Pricing, New Client Retention, and Profitable Base Hourly Rate calculators, a Marketing Review and an SEO Review 1 to 2 times a month, monthly group coaching calls, and the MSM community forum.
Real stylists. Real numbers.
73 MSM stylists, in their own words. Hover or tap to pause and read.
I've been getting 20+ new requests a month. I'm making my new goal 50.
I updated my pre-visit experience and immediately booked 3 extension installs straight from my website.
Hunter is absolutely incredible. His programs have given me the confidence to actually implement things. The step by step systems really help me with the tech and ideas on how to implement them. My business has grown significantly. I'd still be flailing without him.
I've been able to maintain my income while working a lot less. My revenue per visit went from $103 to $126, and my average clients per working day dropped from 7 to 4.
I passed my long-standing goal of $80K in income, after thinking it wasn't possible.
I'm much more secure with my business boundaries and know who and what I want in my business. Seeing other people succeed really motivates me to keep growing, and working through issues with others in real time stops a lot of overthinking and overwhelm. Hunter has given me much better work-life balance.
MSM is one of the best investments I've ever made in myself and my business. I didn't know how to do the step-by-step work to actually get it done. Now I have the tools I need.
I have tons of appreciation for this program and Hunter for what he is doing for our industry! I've already raised my prices, and now I'm ready to deliver the kind of client experience that supports that.
Boundaries, baby! Pre MSM, I had no boundaries at all. Now I run my business on my terms. The best part is being able to take time off with no stress.
I love the community support and the amazing library of information. The group support is so valuable to me because it includes all sides of the business, I feel like I belong, and I learn so much from being involved with the others and Hunty!
I love that there are actually action steps on what to do. I love the modern approach to running a business.
Working with Hunter has changed everything for me. I came wanting to grow my business and I got so much more. My income has increased by at least $10K every year, and my whole guest experience has leveled up.
Night and day. I don't think I would have made it as an independent stylist without Hunter. His brain is magical.
I am an old-school stylist trying to keep up with the modern age. I love change and newness, but I struggle with technology. Hunter keeps it really simple, and I love that!
Keeps me in the know of what I need to be doing in my business at this moment in time. If I have questions I know someone will be able to help. Keeps me working on my business always instead of just sitting back and becoming comfortable.
The community is unmatched! I love the support and accountability from the facebook group. The masterclasses and guest speakers are always on point and I feel like I'm constantly being pushed and inspired to grow.
Always full of inspiration and strategies, and it's always great to hear from other people going through similar struggles so we can problem solve together.
I always feel so taken care of! I never feel like just another number. The support is so amazing! I have grown my business so much from MSM by giving me the platform to really stand out from the crowd!
Hunter's straightforward, step-by-step guidance in MSM has been exactly what I needed to implement real change. I finally found a program that fits my needs.
I took Hunter's class on automating your beauty business and it has been a game changer. Times have changed, and I highly recommend this course and the podcasts. Even the parts I've implemented so far have changed my business and my life.
This community keeps me accountable to actually set goals and evaluate my numbers. I have more Google reviews than ever.
I've booked 185 guests (57 new guests) since the beginning of the year and we're only halfway through!
I went from barely getting new client requests to having more than I can take on. Marketing finally clicked, automations made my life easier, and I'm making the most money I ever have.
My clients are wildly impressed by me and are practically shouting my name from the rooftops! Hunter's program was a game changer, and MSM teaches how to take what you've learned and improve it. Hunter opens that door to the next level.
Encouraging team and community. Hunter teaches systems that create space and rest, while still hitting income goals and elevating how clients experience my brand. I love learning cutting edge tech and marketing from this group.
MSM keeps me up to date on new tech, it's given me access to beauty pros like myself and it gives me accountability. I don't feel like I'm out there floating by myself anymore.
What I love most about MSM is that it hasn't negatively impacted my intuition or decision-making skills. It's all about empowerment. I most enjoy the extra education on retail sales, SEO, and Google.
I work a fraction of what I used to and I make more. The community support and ideas are so helpful.
I wanted to tell you that this has been amazing! The value in this has been beyond! You have helped me so much Hunty and I am forever grateful!
This community is super valuable, I consistently feel inspired by Hunter and the other members of the MSM community! I'm slowly chipping away at tasks that I once felt too overwhelmed to even attempt.
Having access to a group of like minded professionals who are willing and do share their strategies and insights.
I love the facebook community and the hub. Both are a wealth of information and my go to when problem solving anything in my business. My number one in MSM are the tech strategies and the clear step by step directions in construction and implementation.
The focus on building more efficient back end to my business and industry marketing and trends is why I keep coming back.
Keeping me up to date with how to utilize modern technology. Creating systems and work flows.
Help organize my business and keep my mind focused!
The content, the guidance and the support!
Really good at staying up to date with technology.
Since I joined your program I've learned so much. You helped me boost my confidence, set boundaries, and roll out price increases, plus my website and reviews. I had three new clients in one day, all paying my new prices, and it was the best day I've ever had financially behind the chair. You've truly helped change my business.
My books were slow, so I leaned on the email marketing I learned here. I sent my first announcement through Kit and October became a feeding frenzy. Within 12 hours my waitlist was full and my booking notifications were flying in. It was so simple. I love MSM.
I used to just do hair behind the chair. Now I'm focused on my business too, and I leave with a real six-month plan I can actually follow without the pressure.
Complete 180. More money, more systems, more control of my schedule and what clients I see. I'm getting so many TM clients. I've raised my prices and am actually able to have flexibility in my life and do things with friends. It's 100% changed my life. I literally feel like a new person.
The first year I grew over 60% and it continues to grow even more! I compared my numbers to last year and I'm projecting to double my sales! I had maternity leave last year but came back with a huge price increase and cut hours. I couldn't do it without Hunter's program and this community!
Never feeling alone while in a solo business structure. It's invaluable to have a sounding board of people that all speak the same language.
I am the boundary boss now. I work all the hours I want and don't worry about messages from clients, I do regular price raises every year, and my automation and client experience are unmatched.
I have community, I've found my people. Every time I attend Hunter's classes I unlock potential I'd been hiding from myself. Hunter always cuts the crap and gives us the real stuff, and I feel inspired.
I made $21,000 in July. I've already totaled more revenue in 2026 than in all of 2025.
I was burnt out, overwhelmed, overworking, and not making enough money with no boundaries. Hunter has helped me a lot with structure and how to take actionable steps to move the needle.
I met Hunter at Premiere Orlando a few years ago, right after starting my own business. I didn't have a path, goals, or community. That all changed after working with Hunter. I'm now connected with an incredible community and a mentor who wants the best for me. I never feel judged or behind, I'm always met with support and next steps. I can't even begin to describe how important Hunter has been in my growth as a business owner and as a person.
Hunter you and your strategies are next level! Also the fact that you are present personally and accessible to us easily is a major bonus. I couldn't do half of what I've done, especially the technology things, without your guidance and step by step. I got my brand kit done and it feels good to have it finished.
Making my life easier with new tech for automation. My clients love what I have implemented thus far. I get compliments all the time including the website template!
The systems are amazing. So much less stress, fewer phone calls, more dream clients, and more money, with always more room to grow. It has been incredible.
I've been trying to come up with words to describe how I feel about this amazing group and Hunter Donia. I'm so fortunate to have a place where I feel so seen. Thank you for making me feel heard in a world where you can feel so lost.
Having a community to lean on is beyond helpful! The step by step strategies are incredible for those of us who lack the knowledge of tech.
It gives me the opportunity to connect with like minded individuals in person and online across the country. It also gives me valuable education and support in areas that I may need.
If I have a struggle or question, it gets answered and or I'm given the place to find all the options.
Helps my business stand apart from the crowd with automation, work life balance and an amazing community.
It is helping me streamline my business so I am organized and can provide a great experience.
Providing guidance and templates to better my business and guest experience.
Tech how tos and a supportive community. Also no judgement when I need a year to coast as I sort health issues out.
It has helped me make my customer experience over the top. It has also helped me figure out my pricing to make it easier to navigate and understand for myself and the client.
Support in creating innovative business strategies and experiences.
This has been the best, most productive workshop ever. You made it so actionable and easy to digest. I have a lot more competition in my specialty around here, and I feel so much more secure after this class.
I met Hunter right after starting my own business, with no path, no goals, and no community. That all changed after working with him. Now I'm connected to an incredible community and a mentor who genuinely wants to see me win.
By having a community to help support and trouble shoot issues with our businesses as well as the education that is content with the times and helps grow my business.
I wasn't making as much money, and I was spending way too much time going back and forth getting clients scheduled. Nothing set me apart. Now I make a lot more money, I get to spend so much more time with my kids because I'm not texting clients to schedule, and I actually feel like a business owner who can be taken seriously.
I've had six new clients this week! My new guest today told me she was so impressed by all of the tech I had set up in my business. I literally could not have done any of it without Hunter's coaching and MSM. Seriously Hunter, thank you from the bottom of my heart.
I feel great about clients before they even come in and how to best serve them. I was completely unaware of all the tech and automating I could use to help my business.
My business has more direction than it has ever had after working with Hunter. I have a plan and tangible steps to see the meaningful change I'm looking for.
I just had a paid 1 hour coaching call with Hunter, and he spent the whole hour carefully guiding me through a price increase, my first in 3 to 4 years. We went service by service through the pricing calculator to find my most profitable services and bring the least profitable ones up closer to match. I felt so confident announcing the new prices to my guests the very next day, and I had zero pushback. Thank you, Hunter, for helping me do this. I can't wait to book our next call.
My business has grown tremendously. Being able to systematize the CEO part of the business. Before, things were chaotic and crazy, and now I have so much more control.
Hunter built a real community and breaks everything down into manageable, actionable steps. With his one-on-one coaching calls and the way he keeps his tools updated yearly, I was able to recover from letting go of half my clients and rebuild my mesh extension clientele in just two months. I increased my income by $40K in 2025 because of Hunter's program, and I have real hope I can do it again. Even my hairstylist friends signed up this year without me really pushing it. They just saw my work and wanted in.
I went from not having many new client requests to having more than I can take on. Marketing clicked. Automations made my life easier. Making the most money I ever had.
I am definitely the boundary boss. I now work all the hours I want, don't worry about messages from clients, and do regular price raises every year. And the automation. And the client experience is unmatched.
MSM gives you the plan. MSM+ makes sure it gets done.
Sometimes you know what to do and the hard part is doing it, month after month, on your own. Sometimes you are not sure what the right next move even is. MSM+ gives you people in your corner for both.
Someone in your corner.
You set a goal on our call. I write it down. On the next call we look at what moved and what got in the way, with no judgment. It is easier to keep going when someone is rooting for you and checking in.
Fast help when you are stuck.
You hit a wall on a Tuesday. You do not sit on it for weeks waiting for the next class. Book a one-hour call with me (your first one is included) and we work through it together, whether it is a pricing decision or a tech setup that will not cooperate.
You are not doing this alone anymore.
Running a business by yourself behind the chair is lonely. On your Quarterly Coaching Call it’s you, me and up to 3 other stylists working on real businesses. You get coached on yours, and you learn from theirs.
Your next steps, written down, in one place.
After every call, your homework goes on your dashboard. Not in a notebook you lose. Not in a chat thread you scroll past. One place, so you always know exactly what to do next.
I check in on your progress, so you don’t have to keep track.
Each month you upload a report or two from your booking system. That’s it. No spreadsheets, no math. I check in on your progress before every call, so we spend our time on what to do next, not on catching me up.
MSM teaches you the system. MSM+ is the part where it actually gets done.
What a private call with me does
“During my most recent call, Hunter helped me navigate a price increase. He helped me figure out the right amount and gave me a solid plan to test my new higher prices before rolling them out completely. Every call leaves me with actionable steps that make a significant impact on my business. It’s also given me the tools to really understand my business through numbers instead of emotions. I’m so grateful!”
“Hunter showed me how to offer video consultations and taught me that they are essentially sales calls where I can serve the client well, which made me feel more confident. Now clients build trust through the video chat, which makes them more comfortable booking and paying, usually around $2,000, within 24 hours. Hunter’s one-on-one coaching has been invaluable. If you want to succeed quickly, booking a 1:1 session with a coach like Hunter is much better than spending years figuring it out on your own.”
“The chance to work one-on-one with a business coach is invaluable, and I’m not sure stylists could find someone more passionate and generous than Hunter.”
What changes from MSM
Everything in MSM stays exactly as it is. MSM+ adds the deeper attention a big group can’t give you: personalized coaching with me on small Quarterly Coaching Calls of up to 4 stylists, a private 1:1 call, and the support to follow through. Every quarter we look at your business together, find what’s blocking you, and set your next focus.
Already a member? The unused part of your current MSM period comes off your MSM+ price, and your MSM billing pauses so you are never charged twice. And private one-hour calls with me drop from $299 on regular MSM to $99 on MSM+.
| Included | MSM | MSM+ |
|---|---|---|
| The MSM Core CurriculumPlus the chat bots trained on the MSM modules and the Hairstylist Template Vault | ✓ | ✓ |
| Monthly group coaching calls | ✓ | ✓ |
| Marketing and SEO Reviews, 1 to 2 times a month | ✓ | ✓ |
| A free 12-minute Lightning call with me, every month | ✓ | ✓ |
| The MSM community forum | ✓ | ✓ |
| A 90-minute Quarterly Coaching Call with meUp to 4 stylists per call, and I coach each of you on your own business. Pick the time that works for you, and reschedule if something comes up | ✓ | |
| Your own personal progress dashboardYour goal, your homework from every call and how your business is doing, all in one place inside the MSM hub, private between you and me | ✓ | |
| A private 1:1 call with meOne hour, included, to use any time in your 12 months | ✓ | |
| Extra private 1:1 calls with meOne hour each, for strategy or tech support | $299 | $99 |
How your 12 months run
You join, your 12 months start on the 1st of the next month, and every quarter you book your Quarterly Coaching Call with me to spot the blind spots and opportunities you have in your business, find what’s blocking you, and decide your next focus. In between, your dashboard and homework keep you on track.
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Join
Pick how you’d like to pay. Everything in MSM opens up for you right away.
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Your year starts on the 1st
Your 12 months start on the 1st of the month after you join. Founding members who join before January 1, 2027 start January 1.
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A Quarterly Coaching Call
Book a 90-minute call with me once a quarter, with up to 4 stylists per call. Something comes up? Reschedule into another open time.
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Months 1 to 3Coaching call 1You pick the time
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Months 4 to 6Coaching call 2You pick the time
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Months 7 to 9Coaching call 3You pick the time
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Months 10 to 12Coaching call 4You pick the time
Everything in one place
Your own personal progress dashboard inside the MSM hub. Your goal for the year, your homework from every call, and how your business is doing, all in one spot. No more trying to remember where you wrote something down.
Private between you and me. Others on a call only hear what you choose to share.
- Every monthYou upload a report or two from your booking system, so I can check in on your progress.
- Before a callI check in on your progress, so the call starts from where you really are.
- After a callI write your homework back to your dashboard.
- Next callWe pick up that homework and see what moved.
Real conversations with me and a few stylists who get it.
What you are probably thinking
“I’m already in MSM. Isn’t that enough?”
If you are working the plan and things are moving, yes. Stay in MSM. MSM+ is for when you have the plan and it is still not getting done, or you are doing it alone and want me in your corner every quarter.
“I don’t have time for more calls.”
It is one 1.5-hour call a quarter, at a time you pick, and a few minutes a month to upload a report from your booking system. That is less than an hour a month, and it replaces the hours you spend wondering what to work on.
“I don’t even know what my plan should be.”
That is what the first call is for. We look at where you are and what you want, and we pick the next move that makes sense for you right now. You never have to figure out the plan alone.
“I’m not far enough along for this.”
If you have a chair and clients, you are ready. We start from where you are, not from where you think you should be.
“I’m not big on group calls.”
Quarterly Coaching Calls are small, up to 4 stylists, and I coach each of you on your own business. You pick the time, so you’re never stuck with one fixed date. And your private 1:1 call is just you and me.
“It’s a lot of money.”
Pay monthly if that is easier. If you are in MSM now, the unused part of your current MSM period comes off the price. And as a founding member, your price never goes up when you renew.
three ways to payJoin MSM+
MSM+ is a full 12-month membership: four Quarterly Coaching Calls with me, a private 1:1 call, your dashboard, and extra $99 calls whenever you want them, all year. Pick how you’d like to pay for it.
Join before January 1 and you’re a founding member.
- Your price never goes up. As long as you keep renewing MSM+, you keep the price you joined at.
- Nothing is charged today. You save your card now, and your first payment goes through on January 1, 2027.
- Everything starts January 1. Your 12 months, your Quarterly Coaching Calls, your private 1:1 call and your progress dashboard all begin on January 1, 2027.
- Already in MSM? Keep your membership exactly as it is until then. On January 1 your MSM payments pause, MSM+ starts, and the unused MSM time you’ve already paid for comes off your MSM+ price.
Founding member spots close December 31 at midnight Eastern.
One payment for all 12 months
Works out to $167 a month
Save $400 compared to monthly
Pay in full →4 payments over 12 months
$2,200 total, $183 a month
Save $200 compared to monthly
Pay quarterly →Questions
Who’s on a Quarterly Coaching Call?
Up to 4 MSM+ members, including you. Everyone gets coached in turn on their progress, their homework and their next move, and you learn from everyone else’s too.
When is my first call?
Your 12 months start on the 1st of the month after you join. Founding members who join before January 1, 2027 start January 1. Each quarter I open times for your Quarterly Coaching Call, and you book the one that works for you.
What if I miss a call?
Reschedule into another open time that quarter. If you miss one anyway, I still check in on your progress and write your homework back to your dashboard.
Will other stylists see my business details?
No. Your dashboard is private between you and me. Others on a call only hear what you choose to share.
Can I cancel?
MSM+ is a 12-month term, so it can’t be cancelled partway, and the quarterly and monthly plans run all of their payments.
Is MSM+ the same as the Mastermind?
No, it’s a separate program. MSM+ is everything in MSM, plus four Quarterly Coaching Calls with me, a private 1:1 call, and a private dashboard where I check in on your progress.
Does MSM+ count toward the Mastermind?
Yes. If you join the Mastermind during your 12-month MSM+ term, what you paid for MSM+ is credited toward the Mastermind for the same length of pay period.
I’m in MSM now. What happens to my MSM billing?
MSM+ includes everything in MSM, so the unused part of your current MSM period comes off your MSM+ price: what you pay, times the share of days left before your next renewal. Your MSM billing pauses while you’re on MSM+, so you’re never charged twice. Prepaid semi-annual or yearly time counts the same way. Log in to your MSM account to see what you pay and your next renewal date; that is the number we work from. When your 12 months end, you can renew MSM+ at your founding price or go back to regular MSM at the same locked-in MSM rate you had before. Questions? Email support@hunterdonia.com.
How do private 1:1 calls work in MSM+?
One private 1:1 call with me (one hour) is included, any time in your 12 months. After that, you can book extra private 1:1 calls for $99 each.
What do private 1:1 calls cost on regular MSM?
$299 for a one-hour private call with me. On MSM+ they’re $99, and your first one is included. Every MSM member also keeps the free 12-minute Lightning call every month.
If I stay on regular MSM, does my price change?
No. Your MSM rate stays the same.
Not sure if it fits where your business is right now? Email support@hunterdonia.com and tell me what you’re working on, and I’ll tell you.
Hunter